Senior Software Engineer (MarTech)

Location: Irving, Texas; additional location: Dallas, Texas

Company

hirify.global operates a global convenience, restaurant, and fuel retail business with more than 86,000 locations.

What you will do

• Design, build, test, and operate backend services, REST APIs, and integrations for personalization, campaign activation, and content delivery.
• Implement integrations across Salesforce Marketing Cloud, Contentstack, Databricks, Hightouch, and Kafka event streams.
• Develop orchestration and activation services that deliver model-, rule-, and audience-based decisions to owned and paid channels.
• Partner with data engineering and data science to operationalize customer attributes and model outputs in production.
• Maintain engineering quality through code reviews, automated testing, CI/CD, observability, security, privacy, and compliance practices.
• Standardize and consolidate MarTech capabilities while providing technical guidance, mentorship, and support for design and delivery planning.

Requirements

• 5+ years of relevant professional experience and a bachelor's degree or four-year degree.
• Strong proficiency in one or more backend languages, including Python, Java, Node.js/TypeScript, or Go.
• Experience with RESTful API design, AWS or Azure, Docker or Kubernetes, and CI/CD pipelines.
• Experience with Kafka, event streaming, real-time data, and data platforms such as Databricks.
• Working knowledge of MarTech and personalization ecosystems, including Salesforce Marketing Cloud, CDP/identity systems, or headless CMS platforms such as Contentstack.
• Understanding of software design, testing, observability, and secure, compliant handling of customer data.

Nice to have

• AWS or Azure cloud certification.

Culture & Benefits

• Work closely with product, data engineering, architecture, and data science teams.
• Contribute to customer-facing experiences across web, mobile, stores, fuel pumps, CRM, and paid channels.
• Support engineering standards, mentorship, and cross-functional collaboration.
• US and Canada benefits information is available through the employer's benefits resources.