Principal Product Marketing Manager (AI)

Location: San Francisco, California; hybrid work with at least three days per week in the office

Company

Fin, now part of Salesforce, develops an AI customer service platform that helps businesses provide always-on support across service, sales, and ecommerce.

What you will do

• Define industry messaging and build marketing materials including landing pages, demos, sales decks, sales plays, and campaign messaging.
• Own Enterprise segment product marketing, including the trust, security, and requirements narrative for enterprise buyers.
• Partner with sales to understand enterprise customer requirements and communicate them to R&D.
• Define audience targeting, develop campaign messaging, and co-create campaign journeys with demand generation and integrated marketing.
• Create messaging frameworks for multi-stakeholder deals across industries, segments, and personas.
• Test and refine messaging using field feedback, conversion signals, and sales representative confidence.

Requirements

• 6+ years of experience in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company.
• Experience developing industry or vertical messaging and the supporting marketing assets.
• Experience owning Enterprise or segment marketing, including trust, security, and enterprise requirements messaging.
• Experience partnering with demand generation and campaign teams to deliver converting campaigns.
• Excellent written communication, editorial judgment, strategic thinking, and cross-functional collaboration skills.
• Strong understanding of AI differentiation across models, applications, and infrastructure, with fluent use of AI tools.

Culture & Benefits

• Hybrid work model combining office collaboration with flexibility to work from home.
• Benefits and programs supporting health, wellbeing, family, time away from work, and financial security.
• Open and accepting work environment focused on collaboration and high-quality execution.
• Equal opportunity employment and consideration based on merit, competence, and qualifications.