Senior Director, Social & Community, LA28

Location: Atlanta, Georgia, United States. Full-time onsite role; applicants must already be authorized to work full-time in the United States. Visa sponsorship is not available. Relocation is not provided. Travel required: 0–25%.

Salary: $193,000–$224,000 annual base pay, plus a 30% annual incentive reference value and applicable benefits.

Company

Global beverage company building brand growth through culture, creativity, consumer connection and community participation.

What you will do

• Define the LA28 social and community vision, operating model and transformation strategy for North America.
• Build creator-led marketing frameworks covering creator selection, briefing, rights, approvals, disclosure, activation and measurement.
• Develop community-centric brand building through human insights, cultural foresight, social listening and audience-first planning.
• Champion platform-native creative across short-form video, creator content, community response and real-time engagement.
• Establish social safety protocols, escalation routines and rapid-response standards to protect brands.
• Set KPIs and learning agendas connecting social and creator activity with community health, cultural relevance, media efficiency and business outcomes.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• 10–12 years of experience in social media strategy, creator marketing, brand marketing, digital communications or integrated marketing.
• Deep knowledge of the creator economy, platform behaviors, content formats, community management, social analytics and paid social amplification.
• Experience defining strategy, building scalable operating models, influencing senior stakeholders and leading cross-functional change.
• Experience leading agencies and external partners with accountability, experimentation and capability-building.
• Must be currently authorized to work full-time in the United States; employment visa sponsorship is not available.

Nice to have

• MBA or another relevant advanced degree.
• Experience working with third-party rights holders.
• Experience with emerging social technologies and Olympic or other major cultural events.

Culture & Benefits

• Growth-oriented culture centered on curiosity, empowerment, inclusion and agility.
• Cross-functional collaboration across brand, creative, media, commerce, legal, procurement, data and agency teams.
• Annual incentive reference value of 30%.
• Medical, financial and other benefits are offered based on the position.