Senior Director, IMX Digital

Location: Shanghai, China

Company

A global beverage company focused on refreshing the world and making a difference through an inclusive, growth-oriented culture.

What you will do

• Lead and mentor a high-performing digital marketing team, fostering innovation, collaboration, and professional growth.
• Drive digital transformation in how brands connect, communicate, engage, and transact with consumers and shoppers.
• Define long-range and annual digital plans aligned with business and marketing objectives.
• Develop digital strategies for content, engagement, social platforms, commerce, and brand storytelling.
• Lead digital marketing and commerce campaigns across D2C, B2B2C, and B2B models with marketing, commercial, and bottling partners.
• Use market research, competitive analysis, measurement, and analytics to prioritize technologies and improve digital engagement.

Requirements

• 12–15 years of proven experience as a digital marketing lead or in a similar leadership role.
• Experience in at least one customer-centric digital marketing domain, including owned digital platforms, social media, or emerging platforms.
• Strong leadership skills and the ability to deliver results in fast-paced, ambiguous environments.
• Excellent communication and collaboration skills for managing cross-functional stakeholders, dependencies, and risks.
• Passion for consumer-centered digital transformation and innovative digital business models.

Culture & Benefits

• Full-time role with travel of up to 25%.
• Culture centered on curiosity, empowerment, inclusion, agility, and continuous learning.
• Opportunity to collaborate with global digital, marketing, technology, commercial, and bottling partner teams.