Trade Marketing Manager (Ecommerce & Club)

Location: Guangzhou, China; hybrid schedule with 3 days on-site and 2 days working from home.

Company

hirify.global develops and manages consumer brands with a focus on serving consumers and communities.

What you will do

• Lead annual channel growth strategy and business planning for Ecommerce and Club channels.
• Develop channel activation, commercialization, and customer-specific initiatives with Sales and Marketing.
• Create shopper-centric plans using consumer, shopper, and market insights.
• Drive assortment optimization, bundling, channel-exclusive offerings, and shopper conversion.
• Coordinate new product launches with Marketing, Supply Chain, Demand Planning, and Finance.
• Manage channel investment budgets and evaluate promotion effectiveness and ROI.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• More than 5 years of trade marketing experience in a multinational FMCG company.
• Experience with online and offline channels, including Ecommerce, Modern Trade, Club, or omnichannel business models.
• Track record in business planning, channel activation, commercialization, or shopper marketing.
• Cross-functional collaboration experience with Sales, Marketing, Finance, Demand Planning, and Supply Chain.
• Strong negotiation, communication, and Microsoft Office skills.

Nice to have

• Headquarters trade marketing or Ecommerce trade marketing experience.
• Experience managing trade investments, promotion planning, or business performance tracking.
• Fluent written and spoken English.

Culture & Benefits

• Inclusive, values-based culture focused on professional and personal growth.
• Competitive compensation and health benefits.
• Programs supporting physical and mental well-being.
• Flexible work environment depending on the role and location.
• Learning and development opportunities.
• Half-day Fridays depending on location.