Senior Product Marketing Specialist (Medical Research)

Location: Beijing, China; onsite attendance may be required for interviews at a hirify.global office

Company

hirify.global provides publishing and medical research solutions for healthcare and education professionals.

What you will do

• Develop product marketing strategies, launches, seasonal campaigns, and positioning for medical research solutions.
• Execute and optimize cross-channel campaigns, generate and nurture leads, and achieve campaign metrics.
• Collaborate with product strategy, product management, sales, and partners on sales enablement materials and training.
• Track KPIs and ROI, analyze campaign data, and establish data-driven marketing practices.
• Conduct market research, segmentation, buyer persona development, and competitive analysis.
• Gather customer insights through seminars, trade shows, and onsite visits, and support white papers, blog content, and speaking opportunities.

Requirements

• 5+ years of experience in product marketing, preferably in medical research or healthcare education.
• Demonstrated success launching products and growing market share.
• Strong analytical, market research, data interpretation, writing, and communication skills.
• Ability to understand complex products and communicate their value clearly.
• Experience with marketing automation tools and CRM platforms.
• Strong project management and cross-functional collaboration skills.

Nice to have

• Master’s or higher degree in medicine or STEM.
• Clinical background.

Culture & Benefits

• Work in a fast-paced, cross-functional marketing environment.
• Collaborate with product, sales, strategy, and external partners.
• Participate in customer-facing seminars, trade shows, and onsite visits.

Hiring process

• Interviews are conducted without AI tools or external prompts and may include in-person interviews.
• Applicants may be required to appear onsite at a hirify.global office.
• Use of AI-generated responses or third-party support during interviews may result in disqualification.