Director Consumer Marketing Kevzara

Location: Cambridge, MA; hybrid. Applicants must be US and Puerto Rico residents.

Salary: $178,500.00–$257,833.33 annually.

Company

hirify.global is an R&D-driven, AI-powered biopharma company developing medicines and vaccines for immune challenges, rare diseases, cancers, and neurological conditions.

What you will do

• Lead the development and evolution of the Kevzara US Consumer brand strategy in alignment with lifecycle management priorities and long-term brand ambition.
• Translate clinical, market, and competitive insights into differentiated Consumer value propositions.
• Drive digital, omnichannel, analytics, AI-enabled, predictive personalization, and automation strategies.
• Partner with Medical, Market Access, Insights, Field Leadership, Global, data science, digital excellence, and technology teams.
• Influence cross-functional and executive stakeholders, lead without authority, and align strategic priorities and performance expectations.
• Prioritize Consumer marketing investments, manage ROI/BOI discipline, and develop forecasts, scenarios, and performance dashboards.

Requirements

• 5+ years of progressive experience in biopharma marketing, commercial strategy, or related fields.
• Demonstrated success leading US Consumer brand strategy, preferably across multiple lifecycle stages.
• Strong expertise in digital marketing, omnichannel engagement, analytics, and emerging AI applications in commercial settings.
• Ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
• Exceptional strategic thinking, communication, and decision-making skills.
• Experience managing or stewarding significant budgets with a track record of ROI-driven optimization.

Culture & Benefits

• Supportive, future-focused environment with opportunities for promotion or lateral career development in the US and internationally.
• Rewards package recognizing employee contributions.
• Healthcare, prevention, wellness, and family benefits, including at least 14 weeks of gender-neutral parental leave.
• Equal Opportunity and Affirmative Action employer committed to a culturally diverse workforce.