Director Consumer Marketing Kevzara

Location: Cambridge, MA, United States; hybrid

Salary: $178,500.00–$257,833.33 annually

Company

hirify.global is an R&D-driven, AI-powered biopharma company developing medicines and vaccines for people with significant unmet medical needs.

What you will do

• Lead the US Consumer brand strategy and lifecycle management for Kevzara.
• Translate clinical, market, and competitive insights into differentiated consumer value propositions.
• Drive digital, omnichannel, analytics, personalization, automation, and AI-enabled consumer engagement.
• Align Medical, Market Access, Insights, Field Leadership, Global, Finance, and technology partners.
• Prioritize consumer marketing investments and optimize performance through ROI/BOI discipline.
• Develop forecasting assumptions, scenario plans, and performance dashboards.

Requirements

• 5+ years of progressive experience in biopharma marketing, commercial strategy, or a related field.
• Experience leading US Consumer brand strategy across multiple lifecycle stages.
• Strong expertise in digital marketing, omnichannel engagement, analytics, and emerging AI applications.
• Ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
• Strong strategic thinking, communication, decision-making, and budget stewardship skills.
• Eligibility for US and Puerto Rico residents; hybrid work in Cambridge, MA.

Culture & Benefits

• Supportive, future-focused environment centered on scientific progress.
• Career growth opportunities through promotions and lateral moves.
• Employee rewards and benefits programs.
• Healthcare, prevention, and wellness benefits.
• At least 14 weeks of gender-neutral parental leave.