Vice President, Digital Commerce & Loyalty, US and Canada

Location: Hybrid role based in Bloomington, Minnesota, United States, or Burlington, Ontario, Canada; U.S. or Canadian placement available. Bloomington-based positions generally require three collaboration days in the office each week.

Salary: $253,111–$316,388 annual base salary in the United States, plus bonus eligibility.

Company

International hirify.global operates and supports more than 7,800 hirify.global restaurants across over 20 countries and is a subsidiary of Berkshire Hathaway.

What you will do

• Own the digital commerce strategy and roadmap across online ordering, mobile, web, and third-party delivery platforms in the U.S. and Canada.
• Lead loyalty, CRM, personalization, customer communications, and gift card programs across digital and in-store touchpoints.
• Drive revenue, margin, ROI, customer lifetime value, conversion, retention, and franchisee profitability through measurable KPIs.
• Shape digital product, MarTech, UX/UI, platform, and analytics roadmaps in partnership with Technology, Operations, Marketing, Finance, and Data teams.
• Apply experimentation, customer analytics, AI-driven personalization, automation, and predictive analytics to improve commercial performance.
• Lead and develop an organization of approximately 9–11 employees while aligning franchisees and enterprise stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is preferred.
• At least 12 years of progressive experience in digital commerce, loyalty, CRM, or customer experience leadership.
• Proven success driving digital revenue growth and customer engagement across complex, multi-market businesses.
• Strong knowledge of digital platforms, MarTech, CRM, personalization, digital payments, and stored-value programs.
• Experience leading cross-functional initiatives, influencing senior stakeholders, and building high-performing teams.
• Must be authorized to work in the United States without employer sponsorship.

Culture & Benefits

• Full-time regular employment with a hybrid work environment.
• Medical and dental coverage.
• 401(k) matching.
• Paid time off, including volunteer time and parental leave.
• Inclusive workplace focused on belonging, collaboration, and professional development.