Vice President, Marketing (GovTech SaaS)

Location: Remote from Toronto, Ontario, Canada

Company

hirify.global provides enterprise asset management, maintenance management, planning software, and advisory services for local, First Nations, and regional governments across North America.

What you will do

• Develop and execute an integrated marketing and go-to-market strategy aligned with corporate growth and revenue objectives.
• Lead the Marketing and Business Development teams, including organizational structure, talent development, performance goals, KPIs, and operating rhythms.
• Own pipeline generation, lead acquisition, campaigns, events, content, digital marketing, and demand-generation channels.
• Partner with Sales, Professional Services, Product, Customer Success, Finance, and executive leadership to build a coordinated revenue engine.
• Develop market intelligence, customer insights, positioning, messaging, and competitive strategies for the GovTech SaaS market.
• Support executive and board reporting, budgeting, forecasting, ROI measurement, and scalable operating processes.

Requirements

• 10+ years of progressive marketing leadership experience, including significant B2B SaaS or technology marketing experience.
• Experience developing growth-focused go-to-market strategies tied to pipeline and revenue outcomes.
• Experience leading multiple marketing disciplines and ideally Business Development or BDR functions.
• Strong understanding of SaaS demand generation, marketing operations, CRM, digital marketing, content, brand, and performance analytics.
• Experience building and developing high-performing teams and presenting executive- or board-level reporting.
• Strong commercial acumen, strategic thinking, data-driven decision-making, communication, influencing, and executive presence.

Nice to have

• Experience in a private-equity-backed, high-growth, or investor-driven environment.
• Experience in GovTech, public-sector technology, enterprise software, or selling to municipalities and governments.

Culture & Benefits

• Remote work based in Toronto, Ontario.
• Supportive and engaging “Fun-clusive” culture focused on contribution, recognition, and career growth.
• Accessibility accommodations are available throughout the recruitment and selection process.
• Human-led recruitment with AI-assisted note taking subject to human review.

Hiring process

• Resume review followed by a response from the hiring team.
• Phone interview with the People and Culture team.
• One or two virtual interviews with the Hiring Team, followed by an offer or feedback after the final interview.