Senior Associate Brand Manager (CPG)

Location: Mississauga, Ontario, Canada; hybrid work model with remote work and intentional in-person collaboration. Local candidates already authorized to work in Canada only; relocation support is not provided.

Salary: CAD 110,120–135,960 per year, plus target bonus eligibility and benefits.

Company

hirify.global develops and manages consumer care brands including Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and hirify.global Professional.

What you will do

• Deliver business objectives for Cottonelle Dry Bath, Cottonelle Flushable Wipes, and Scott Dry Bath, including sales, profit, margin, and market share.
• Support three-year brand operating plans, annual marketing plans, commercial programs, product promotion, packaging, and portfolio management.
• Lead consumer promotions and digital, social, search, shopper marketing, advertising, and trade budget activities.
• Collaborate with sales strategy, customer teams, field representatives, advertising agencies, vendors, and cross-functional partners.
• Analyze market, consumer, competitive, segment, profitability, and sales data to identify growth opportunities and optimize investment.
• Lead monthly business reviews and projects requiring collaboration across the U.S. and Canada.

Requirements

• Bachelor’s degree or higher in business or a related field.
• At least 5 years of marketing or relevant experience, ideally in consumer packaged goods.
• Strong analytical, collaboration, communication, presentation, and project execution skills.
• Ability to work independently, manage deadlines, and represent the brand internally and externally.
• Advanced proficiency with Windows, Word, Excel, and PowerPoint.
• Ability to travel 10–15% of the time and authorization to work in Canada.

Nice to have

• Marketing or graduate degree, or an MBA.
• Digital, social, or eCommerce marketing execution experience.
• Project leadership, coaching, and experience working in a matrix organization.
• Experience with data access tools such as Nielsen Market Track.
• Experience supporting complex business negotiations.

Culture & Benefits

• Flexible hybrid work model combining remote work with in-person collaboration.
• Comprehensive benefits package and target bonus eligibility.
• Inclusive equal opportunity workplace focused on safety, mutual respect, and human dignity.
• Pre-screening may include drug screening, background checks, and DMV checks.

Hiring process

• Complete the online application.
• A recruiting team member will review the application and follow up with selected candidates.