Executive Director Marketing Analytics (Automotive)

Location: Detroit, Michigan or New York, New York, United States. Hybrid role with office attendance an average of four days a week.

Base salary: $155,000–$390,000 USD per year.

Company

hirify.global is a global creative company within WPP, while Hudson Rouge is its luxury-focused integrated marketing and communications agency serving automotive and other high-value brands.

What you will do

• Set the analytics vision and strategy for a key automotive manufacturing client.
• Integrate consumer research, digital analytics, social listening, media performance, and other data sources to inform brand strategy.
• Lead brand tracking, sentiment analysis, competitive benchmarking, segmentation, and marketing performance measurement.
• Develop reporting, dashboards, predictive models, multi-touch attribution, and marketing mix modeling to measure campaign effectiveness and ROI.
• Translate complex analytics into actionable recommendations for customer engagement, personalization, loyalty, and marketing optimization.
• Lead and mentor data strategists, analysts, data scientists, and data governance specialists while collaborating with creative, media, technology, strategy, WPP, and client teams.

Requirements

• Extensive experience in marketing data and analytics, including statistical modeling, cloud data platforms, and data products.
• Knowledge of the full marketing acquisition funnel, from media and CRM through customer experience and loyalty.
• Experience with brand analytics, data activation, integrated measurement, predictive modeling, segmentation, and marketing performance reporting.
• Previous client-side experience combined with professional services or consulting experience.
• Strong business partnering, influencing, communication, and consultative skills.
• Ability to work in a hybrid arrangement from the Detroit or New York office approximately four days per week.

Nice to have

• Knowledge of the automotive industry, luxury brands, or high-value products with long purchase cycles.
• Experience implementing end-to-end data platforms and analytical outputs for media, advertising, creative, and customer experience.

Culture & Benefits

• Human First philosophy focused on creativity, collaboration, growth, and inclusion.
• Opportunity to work across luxury brands, automotive marketing, media, creative, technology, strategy, and analytics.
• Competitive benefits package.
• Accommodation or flexibility requests can be discussed during the interview process.