Vice President, Lifecycle Marketing, Global Marketing Services

Location: San Francisco, United States; hybrid schedule with at least 3 days in the office. Travel is required 5–10% of the time.

Salary: $258,100–$451,800 USD per year, with potential sales incentives where applicable. Bonus and equity may also be available.

Company

hirify.global is a global payments technology company facilitating transactions among consumers, merchants, financial institutions, and government entities in more than 200 countries and territories.

What you will do

• Set the global vision, strategy, and multi-year roadmap for Lifecycle Marketing within Global Marketing Services.
• Build a repeatable, productized portfolio covering acquisition, onboarding, activation, engagement, usage, retention, reactivation, and loyalty.
• Partner with Product, Data, Technology, and analytics teams to integrate AI capabilities, hirify.global assets, and campaign execution solutions.
• Develop targeting, segmentation, personalization, measurement, experimentation, and optimization capabilities.
• Drive go-to-market strategy, sales enablement, commercialization, pipeline growth, and adoption across regional markets.
• Build the global operating model, strategic partnerships, governance standards, and high-performing practice team.

Requirements

• At least 12 years of work experience with a bachelor's degree, 10 years with an advanced degree, or 8 years with a PhD.
• 15 or more years of progressive marketing leadership experience, including deep expertise in lifecycle, CRM, performance, growth, customer engagement, or marketing technology.
• Experience leading global, multi-region teams in complex matrixed organizations and advising CMOs or other senior executives.
• Demonstrated success building and scaling a new practice, productized service, platform-enabled capability, or global center of excellence.
• Strong commercial, financial, analytical, data-driven marketing, martech, and AI capabilities.
• Ability to work from the San Francisco office at least 3 days per week.

Nice to have

• Experience in payments, financial services, or commerce.
• MBA or another advanced degree.
• Experience evaluating and managing strategic partnerships.

Culture & Benefits

• Opportunity to create impact at global scale in payments technology.
• Medical, dental, and vision coverage.
• 401(k), FSA/HSA, life insurance, paid time off, and wellness program.
• Potential bonus, equity, and sales incentive payments.
• Office-based work environment with department-dependent working hours.