Senior Director of Loyalty

Location: Los Angeles HQ; onsite

Salary: $180,000–$210,000 per year

Company

hirify.global is a consumer apparel brand creating technically innovative underwear, loungewear, shapewear, and everyday essentials.

What you will do

• Define and lead the enterprise-wide loyalty strategy, customer value proposition, objectives, and multi-year roadmap.
• Own member acquisition, activation, engagement, retention, advocacy, benefits, rewards, and member-only experiences.
• Develop lifecycle communication and campaign strategies across digital, retail, marketing, CRM, and customer experience channels.
• Partner with Digital Product and Technology to improve loyalty functionality across web, app, account, checkout, and other digital experiences.
• Establish measurement, reporting, experimentation, cohort analysis, and optimization frameworks for loyalty performance and economics.
• Lead cross-functional initiatives, build and develop a high-performing loyalty team, manage partners and budgets, and present recommendations to executive audiences.

Requirements

• 10+ years of experience in loyalty, CRM, lifecycle marketing, customer engagement, retention, or a related consumer-facing field.
• 4+ years of experience leading teams, major cross-functional programs, or enterprise-level loyalty initiatives.
• Experience owning and evolving a scaled loyalty or membership program with measurable business impact.
• Strong knowledge of lifecycle management, segmentation, personalization, retention, customer economics, experimentation, and performance measurement.
• Strong analytical, commercial, communication, presentation, organizational, and cross-functional leadership skills.
• Bachelor’s degree in marketing, business, economics, analytics, or a related field; advanced degree preferred.

Nice to have

• Experience in apparel, fashion, beauty, retail, consumer products, or another culturally relevant consumer brand.
• Experience leading loyalty across ecommerce and physical retail, including web and app experiences.
• Experience with tiered programs, experiential benefits, early access, member recognition, and non-discount loyalty mechanics.
• Familiarity with loyalty platforms, experimentation technologies, and personalization technologies.

Culture & Benefits

• Up to 100% company-paid medical, dental, and vision healthcare.
• Fertility benefits through Kind Body and a 401(k) plan with up to a 4% company match.
• Unlimited paid time off, LinkedIn Learning access, and employee discounts.
• HQ perks include catered lunches, office snacks and beverages, a dog-friendly office, swag giveaways, and company events.

Hiring process

• Application review.
• Interview.
• Hiring decision.