Senior Demand Generation Manager (Cybersecurity)

Location: Boston, MA; must work from the hirify.global office at least 3 days per week

Salary: $127,500–$191,500 base salary per year, with potential incentive compensation and equity

Company

hirify.global is an intelligence and cybersecurity company serving more than 1,900 clients worldwide with a global team of intelligence professionals.

What you will do

• Build and manage always-on demand generation programs aligned with solution pillars.
• Plan and execute integrated campaigns across paid media, email, organic, webinars, and direct mail for enterprise audiences.
• Translate product positioning and content strategy into target segments, intent signals, calls to action, channel mixes, and success metrics.
• Use intent and engagement signals to prioritize accounts, time outreach, and improve campaign sequencing.
• Coordinate campaign kickoffs and collaborate with Product Marketing, Marketing Operations, Content, Sales, and BDR teams.
• Track conversion rates, MQLs, SQLs, attribution, and pipeline performance, using data to optimize live programs.

Requirements

• 10+ years of experience in demand generation, growth marketing, or B2B SaaS marketing.
• Proven experience owning a pipeline target and building integrated, multi-channel campaigns for global enterprise audiences.
• Hands-on experience with intent data and engagement signals for account prioritization and campaign timing.
• Strong analytical, organizational, communication, and cross-functional leadership skills.
• Comfort using AI tools and modern marketing technology.
• Ability to work from the Boston office at least 3 days per week.

Nice to have

• Experience in B2B security, threat intelligence, or a related technical B2B market.

Culture & Benefits

• Inclusive environment representing more than 40 nationalities.
• Medical, dental, vision, and life insurance.
• 401(k) and potential equity and incentive compensation.
• Commitment to high standards, inclusion, and ethical work.

Hiring process

• Final-round candidates complete a mandatory in-person interview or a scheduled video conference with the hiring manager.