Marketing Operations Director, Lead Lifecycle & Marketing Analytics (Manufacturing)

Location: St Louis Park, Minnesota, United States; hybrid work

Salary: $172,900–$257,000 annual base pay, with potential eligibility for annual incentives.

Company

hirify.global is a global manufacturer of electrical connection and protection solutions for sensitive equipment, buildings, and critical processes, with a principal office in London and a management office in Minneapolis.

What you will do

• Own the enterprise lead path to revenue, including lifecycle stages, funnel definitions, routing logic, scoring models, service-level agreements, and conversion standards.
• Build and scale a Marketing Operations and Analytics Center of Excellence with governance, intake, prioritization, training, playbooks, and enablement programs.
• Lead a team responsible for campaign operations, lead management, analytics, and performance insights.
• Define enterprise marketing measurement through dashboards, KPIs, attribution models, reporting frameworks, and data-quality standards.
• Partner with Digital IT, Sales Operations, Enterprise Marketing, Segment Marketing, Finance, Data and Analytics, and MarTech owners to improve platforms, data capture, segmentation, reporting, and campaign execution.
• Advise senior marketing leaders and guide regional teams in adopting scalable operational practices and data-driven optimization.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or equivalent professional experience.
• 15+ years of experience in marketing, marketing operations, demand generation operations, or revenue operations, preferably in a matrixed or global enterprise.
• 5+ years of experience leading teams in marketing operations, analytics, or lead management.
• Experience designing and governing enterprise lead lifecycles, funnel definitions, routing logic, and conversion optimization.
• Strong knowledge of B2B marketing analytics, attribution, KPI frameworks, performance measurement, data quality, and digital transformation.
• Fluency with platforms such as Salesforce, Marketo, Eloqua, Pardot, Power BI, Tableau, Google Analytics, ABM platforms, and data-enrichment platforms; B2B industrial manufacturing experience is preferred.

Culture & Benefits

• Global operations across electrical connection and protection markets.
• Medical, dental, and vision plans, flexible spending accounts, disability coverage, critical illness insurance, accident insurance, and life insurance.
• 401(k) retirement plan and employee stock purchase plan, both with company matching.
• Paid time off, volunteer time, parental and personal leave, caregiver and backup care services, and well-being programs.
• Tuition reimbursement and additional legal and identity-theft protection benefits may be available.
• Culture centered on innovation, integrity, customer focus, respect, teamwork, optimism, and accountability.