Sr. Product Manager (AI)

Location: Applicants based in Palo Alto, Southern California, or Vancouver.

Salary: $132,100–$165,100 for Palo Alto-based applicants; $121,500–$151,900 for Southern California-based applicants; $96,800–$121,000 for Vancouver-based applicants.

Company

hirify.global develops emissions-free electric adventure vehicles and direct-to-consumer automotive experiences.

What you will do

• Own the product strategy and roadmap for upper-funnel web experiences spanning discovery, education, consideration, conversion, and re-engagement.
• Partner with Marketing, Brand, Design, Analytics, Data Science, Engineering, Growth, and Research to deliver personalization and growth initiatives.
• Define how customer identity, behavior, intent, lifecycle stage, search, recommendations, content, and conversational discovery shape the web journey.
• Build experimentation frameworks, hypotheses, metrics, measurement practices, and decision systems that improve relevance, engagement, and conversion.
• Develop customer journey and funnel analysis to identify friction, unmet needs, and opportunities to improve purchase progression.
• Set scalable data, platform, and experimentation requirements while coaching other product managers and aligning senior stakeholders.

Requirements

• Significant product management experience building consumer digital products, web experiences, personalization, growth products, or marketing technology.
• Strong understanding of web funnels, marketing science, segmentation, positioning, messaging, experimentation, behavioral design, and conversion principles.
• Experience partnering across marketing, brand, creative, analytics, data science, engineering, and design in complex cross-functional environments.
• Experience with personalization, recommendations, search, ranking, lifecycle products, or other machine-learning-powered consumer experiences.
• Technical fluency in signal quality, cold-start problems, feedback loops, relevance, explainability, experimentation, and model- or rules-based decision-making.
• Strong product judgment, executive communication, customer focus, and a principled approach to trust, fairness, privacy, transparency, accessibility, and inclusivity.

Nice to have

• Experience in automotive, mobility, retail, travel, financial services, or another high-consideration direct-to-consumer category.
• Experience building personalized, recommendation-driven, conversational, or agentic customer experiences.
• Experience with CDPs, Salesforce or other CRM systems, marketing automation, experimentation platforms, analytics tools, and content or commerce systems.
• Experience operating at Staff level and influencing across multiple teams without direct authority.

Culture & Benefits

• Mission-driven environment focused on emissions-free electric vehicles and protecting the outdoors.
• Full-time and part-time employees may receive paid vacation, paid sick leave, and medical, dental, vision, life, and disability insurance benefits.
• Eligible employees may participate in a 401(k) plan and Employee Stock Purchase Program.
• The role may include an annual performance bonus and equity awards.
• hirify.global supports an accessible hiring process and provides reasonable accommodations for candidates with disabilities.