Program Manager Email Digital Campaign Execution (Direct Mail)

Location: Hybrid role based in the Charlotte, NC or Wilmington, DE office

Company

BrightWay is a digital-first credit card startup owned by hirify.global, focused on improving the financial well-being of nonprime customers.

What you will do

• Lead direct mail campaigns from planning through production, deployment, and post-launch review.
• Translate marketing strategies into campaign plans, timelines, milestones, and deliverables.
• Coordinate Marketing, Analytics, Product, Creative, Technology, Operations, and Compliance stakeholders.
• Operationalize audience selection, segmentation, suppression criteria, offers, and test designs.
• Conduct campaign quality assurance and validation for audiences, offers, creative, and specifications.
• Identify execution risks, coordinate test-and-learn initiatives, and improve campaign workflows and controls.

Requirements

• 2–3 years of experience in marketing, program management, campaign management, direct marketing, or a related field.
• Bachelor’s degree in a relevant discipline.
• Experience managing complex marketing initiatives from planning through execution.
• Strong program management, organization, communication, analytical, and collaboration skills.
• Comfort working with campaign data, targeting requirements, performance metrics, and cross-functional partners.
• Ability to work in a hybrid arrangement from the Charlotte, NC or Wilmington, DE office.

Nice to have

• Direct mail, direct-response marketing, or campaign production experience.
• Financial services, lending, or credit card marketing experience.
• Experience partnering with Risk, Compliance, and other control functions in a regulated environment.

Culture & Benefits

• Flexible work arrangements, an inclusive culture, and opportunities for career development.
• Medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurance options.
• Up to 4% matching 401(k) and an employee stock purchase plan with a 10% share discount.
• Tuition reimbursement, paid vacation, sick leave, paid holidays, and paid volunteer time.