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6 дней назад

Digital Marketing Manager (Cybersecurity)

Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Digital Marketing Manager (Cybersecurity): Building and optimizing a B2B digital acquisition engine for cybersecurity products with an accent on paid media, website conversion, SEO, email nurture, and social channels. Focus on running CRO experiments, managing pipeline-based budgets, improving AI-driven search visibility, and translating channel performance into optimization decisions.

Location: Remote in the United States

Company

hirify.global develops cybersecurity products for technical buyers, including security practitioners, engineers, and CISOs.

What you will do

  • Own the marketing website as a conversion engine, including performance, UX, roadmap planning, landing pages, gated experiences, and implementation coordination.
  • Run a structured CRO program covering hypotheses, testing, measurement, messaging, layouts, forms, and calls to action.
  • Plan, launch, and optimize paid search, display, and paid social campaigns while managing budgets against pipeline targets.
  • Manage content syndication vendors, program setup, lead-quality checks, downstream conversion tracking, and budget recommendations.
  • Build and optimize email nurture programs, lifecycle segmentation, send cadence, deliverability, and A/B tests.
  • Lead SEO, answer engine optimization, generative engine optimization, and organic social programs with agency, developer, content, and design partners.

Requirements

  • Direct experience marketing cybersecurity products to technical buyers such as security practitioners, engineers, and CISOs.
  • At least 6 years of B2B digital marketing experience, including substantial hands-on work in paid media and organic search.
  • Experience owning a marketing website, including CRO testing, page strategy, and roadmap planning.
  • Experience managing paid search and paid social budgets and optimizing campaigns toward pipeline or revenue metrics.
  • Solid SEO fundamentals, an understanding of AI-driven search, and working knowledge of marketing automation and CRM platforms such as HubSpot and Salesforce.

Nice to have

  • Experience with Webflow, WordPress, Contentful, or A/B testing tools.
  • Familiarity with content syndication vendors and intent data platforms.
  • Experience executing CTV or YouTube campaigns.

Culture & Benefits

  • Remote work model.
  • Unlimited PTO, paid holidays, and sick time.
  • Health, dental, vision insurance, and wellness benefits.
  • Equity participation.
  • Home-office setup stipend and competitive salary.

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