6 дней назад
Digital Marketing Manager (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Manager (Cybersecurity): Building and optimizing a B2B digital acquisition engine for cybersecurity products with an accent on paid media, website conversion, SEO, email nurture, and social channels. Focus on running CRO experiments, managing pipeline-based budgets, improving AI-driven search visibility, and translating channel performance into optimization decisions.
Location: Remote in the United States
Company
develops cybersecurity products for technical buyers, including security practitioners, engineers, and CISOs.
What you will do
- Own the marketing website as a conversion engine, including performance, UX, roadmap planning, landing pages, gated experiences, and implementation coordination.
- Run a structured CRO program covering hypotheses, testing, measurement, messaging, layouts, forms, and calls to action.
- Plan, launch, and optimize paid search, display, and paid social campaigns while managing budgets against pipeline targets.
- Manage content syndication vendors, program setup, lead-quality checks, downstream conversion tracking, and budget recommendations.
- Build and optimize email nurture programs, lifecycle segmentation, send cadence, deliverability, and A/B tests.
- Lead SEO, answer engine optimization, generative engine optimization, and organic social programs with agency, developer, content, and design partners.
Requirements
- Direct experience marketing cybersecurity products to technical buyers such as security practitioners, engineers, and CISOs.
- At least 6 years of B2B digital marketing experience, including substantial hands-on work in paid media and organic search.
- Experience owning a marketing website, including CRO testing, page strategy, and roadmap planning.
- Experience managing paid search and paid social budgets and optimizing campaigns toward pipeline or revenue metrics.
- Solid SEO fundamentals, an understanding of AI-driven search, and working knowledge of marketing automation and CRM platforms such as HubSpot and Salesforce.
Nice to have
- Experience with Webflow, WordPress, Contentful, or A/B testing tools.
- Familiarity with content syndication vendors and intent data platforms.
- Experience executing CTV or YouTube campaigns.
Culture & Benefits
- Remote work model.
- Unlimited PTO, paid holidays, and sick time.
- Health, dental, vision insurance, and wellness benefits.
- Equity participation.
- Home-office setup stipend and competitive salary.
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