2 дня назад
Digital Marketing Manager (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Manager (AI) (B2B SaaS/Growth Marketing): Designing global multi-channel campaign architectures across acquisition, nurture, conversion, and customer expansion with an accent on ABM strategy, commercial budget allocation, and lifecycle optimization. Focus on analyzing pipeline and revenue impact, localizing campaigns across regions, improving MarTech infrastructure, and using AI for audience research, performance modeling, and strategic decision-making.
Location: Remote in Spain or the United Kingdom
Company
is a PE-backed SaaS business providing a revenue and profit operating system for the global hospitality industry, serving hotels, casinos, and hospitality groups.
What you will do
- Design global multi-channel digital campaign strategies across paid search, paid social, display, email, and content syndication.
- Make commercial investment and channel-mix decisions based on pipeline, revenue, performance data, and diminishing returns.
- Build ABM strategies and multi-touch plays for named accounts, new-logo acquisition, and customer expansion.
- Design nurture, conversion, upsell, cross-sell, and adoption campaigns across the full customer lifecycle.
- Define regional localization strategies and provide performance analysis by territory.
- Improve MarTech, CRM, lead-routing, data quality, and AI-enabled campaign planning and optimization.
Requirements
- 5+ years of experience in digital marketing, growth marketing, or marketing operations.
- Demonstrated experience designing and owning digital ABM strategies with account-level measurement.
- Experience making commercial trade-offs across paid media, email, nurture, and content syndication.
- Experience designing campaigns for both acquisition and customer expansion.
- Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools.
- Strong strategic, analytical, communication, commercial, and cross-functional collaboration skills.
Nice to have
- Background in B2B SaaS.
Culture & Benefits
- Remote role available in Spain or the United Kingdom.
- Work within a commercially driven Growth Marketing team.
- Opportunity to shape AI-first campaign strategy and operating practices.
- Collaboration with Growth Marketing, Digital Marketing, Customer Marketing, Content and Creative, sales, and customer success.
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