Senior Manager, Customer Marketing (Cybersecurity)

Location: Remote within the United States. Employees within 75 miles of the Midtown NYC or Downtown Austin offices must work onsite 1–2 days per week; employees outside both 75-mile radii may work fully remotely.

Total compensation: $180,000–$200,000 USD, including base salary and bonus.

Company

hirify.global provides cybersecurity ratings and risk management technology used by organizations worldwide to identify and remediate digital security risks.

What you will do

• Lead the customer lifecycle across onboarding, adoption, renewal, expansion, and freemium-to-paid conversion.
• Own and scale GRR and retention programs, including customer forums, webinars, product demos, and campaign tracking.
• Build signal-based upsell and cross-sell campaigns using vendor risk, product usage, assessment volume, renewal, and customer health data.
• Develop proactive retention programs for at-risk, inactive, or non-operationalized accounts.
• Build a systematic customer reference engine covering case studies, testimonials, peer reviews, webinars, events, and named references for ABM programs.
• Partner with Sales, Customer Success, Product Marketing, Product, and Marketing AI Ops on enablement, customer insights, release communications, and automated nurture workflows.

Requirements

• 7+ years of marketing experience, including 3–5 years in customer marketing, lifecycle marketing, or customer success enablement.
• Experience building signal- or trigger-based expansion campaigns that generate measurable cross-sell pipeline.
• Strong experience with customer advocacy, case studies, testimonials, review platforms, or advocacy software.
• Deep knowledge of Marketo, Salesforce, and customer success or PLG tools such as Gainsight or Pocus.
• Strong analytical, written, verbal, and cross-functional communication skills, including the ability to work with C-level executives and practitioners.
• Must be eligible to work in the United States; immigration sponsorship is not provided.

Nice to have

• B2B SaaS marketing experience.
• Cybersecurity experience.
• People management experience.
• Experience with AI-driven workflows, AI SDRs, and automated nurture programs.

Culture & Benefits

• Remote and hybrid work options based on proximity to the New York City and Austin offices.
• Competitive salary, stock options, and health benefits specific to the employee’s country.
• Unlimited paid time off and parental leave.
• Tuition reimbursement and additional company benefits.
• Inclusive workplace committed to equal employment opportunity and reasonable accommodations.