Director, Data Strategy (AI)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week

Company

hirify.global is an AI-driven media operating unit that combines media, data, technology, partnerships, and analytics to deliver personalized advertising at scale.

What you will do

• Lead data-led audience design, including tests, trials, and strategy recommendations for paid media campaigns on addressable channels.
• Work with media planning and activation teams to integrate enhanced data solutions into campaign execution.
• Champion Open Intelligence and Infosum, identifying opportunities for clients to adopt these solutions.
• Support the development of AI-based tools that automate or streamline data strategy functions.
• Develop strategic relationships with key clients including Reckitt, Jet2, Colgate, and Danone.
• Manage and develop 1–2 Data Strategy Managers while collaborating across a matrixed agency environment.

Requirements

• Experience in a data-led digital agency, vendor, or client-side role with a strong focus on digital paid media.
• Strong understanding of data products, AI, technology, and trends in advertising and marketing.
• Ability to explain complex technical concepts to technical and non-technical stakeholders.
• Exceptional communication, presentation, client relationship, and team-building skills.
• Experience managing multiple stakeholders in a matrixed environment.
• Understanding of privacy-first media and its impact on advertising practices.

Nice to have

• Consumer packaged goods experience.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Access to global hirify.global and WPP networks for learning and professional development.
• Employee resource groups, thought-leadership events, and team celebrations.
• Medical, vision, dental, and group retirement plans.
• Significant paid time off, partner discounts, and employee mental health awareness days.