Product Marketing Manager (Fintech)

Location: London Office, hybrid working

Company

hirify.global is a UK fintech focused on serving established small and medium-sized businesses through business banking products.

What you will do

• Own the in-life marketing strategy and roadmap for Business Rewards Account and Lending, focused on activation, engagement, retention and cross-sell.
• Build and run lifecycle campaigns across email, in-app, direct mail and other channels.
• Identify customer journey milestones, drop-off points and underused features where marketing can improve outcomes.
• Analyse campaign and customer data to decide what to scale, pause or iterate.
• Feed customer insights, friction points and adoption gaps into the product roadmap.
• Set reporting frameworks and coordinate initiatives with Product, Data, Compliance, Risk, Operations and CRM teams.

Requirements

• 4+ years of experience in product marketing, lifecycle marketing, CRM or engagement and retention marketing.
• Experience setting lifecycle strategy, prioritising team efforts and owning marketing direction.
• Demonstrated success designing activation, engagement, retention or growth programmes for existing customers.
• Strong commercial and analytical skills, with the ability to turn customer and campaign data into prioritised actions.
• Hands-on experience with HubSpot or a similar CRM platform for building, targeting, testing and measuring campaigns.
• Ability to influence Product, Data, Compliance and Operations stakeholders without formal authority.

Nice to have

• Experience in financial services, SME banking or another regulated industry.

Culture & Benefits

• Flexible and hybrid working options.
• Full onboarding support and continued development opportunities.
• Pension contributions, private health cover and life assurance.
• Discretionary bonus scheme and family-friendly policies, including enhanced maternity and paternity leave.
• Regular social activities in a diverse and inclusive workplace.