8 дней назад
Global Digital Marketing Manager (Cybersecurity)
88 000 - 109 500$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Digital Marketing Manager (Cybersecurity): Leading and optimizing global paid media and content syndication programs with an accent on paid search, account-based display advertising, qualified demand generation, and performance analytics. Focus on managing AI-powered advertising platforms, improving conversion rates and ROI through testing, and translating funnel data into pipeline growth.
Location: Remote USA
Salary: US$88,000–$109,500 annually, plus eligibility for a bonus or commission plan and equity grant.
Company
provides cyber risk management solutions that help organizations assess exposure, improve security performance, manage third-party risk, and reduce potential financial loss.
What you will do
- Design, execute, and optimize paid search campaigns using Ryze AI, including keywords, bidding strategies, ad creative, and landing pages.
- Oversee account-based display advertising through 6Sense using intent signals, audience segments, creative variations, and budget allocation.
- Build and manage content syndication partnerships to generate qualified leads and track lead quality and ROI.
- Establish KPIs, build dashboards, analyze funnel performance, and provide monthly reporting and recommendations to leadership.
- Manage budgets across paid search, display, and syndication channels, forecasting spend and reallocating resources to high-performing initiatives.
- Collaborate with field marketing, global campaigns, marketing operations, creative, web marketing, and sales teams.
Requirements
- 5+ years of experience managing paid media campaigns at scale across search, display, and/or programmatic advertising.
- Hands-on experience with Ryze AI or comparable paid search platforms; experience with 6Sense or similar account-based marketing and intent-data platforms is highly valued.
- Proven experience managing content syndication programs, including partner selection, ROI tracking, and lead quality management.
- Advanced analytics skills with Excel, Google Analytics, Looker, or similar tools.
- Demonstrated success improving campaign efficiency, conversion rates, and ROI through testing and data-driven decisions.
- Strong communication skills and experience presenting insights to senior leadership, preferably in B2B demand generation or lead management.
Nice to have
- Google Ads and Display certifications or equivalent platform certifications.
- Experience with HubSpot, Marketo, or Pardot.
- Familiarity with account-based marketing strategies and execution.
- Experience in growth-focused or startup environments.
- Experience collaborating with sales teams on lead quality and SLA metrics.
Culture & Benefits
- Inclusive culture and equal employment opportunities.
- Medical, dental, and vision insurance.
- Paid parental leave and flexible time off.
- 401(k) plan with employee and company contribution opportunities.
- Life and disability insurance, tuition reimbursement, and potential bonus, commission, and equity participation.
Hiring process
- Interviews use AI-assisted transcription.
- All hiring decisions are made by the recruitment team.
- Reasonable accommodations are available for qualified applicants with disabilities or sincerely held religious beliefs.
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