Director of Growth Marketing and Sales Enablement (Advertising)

Location: New York, NY, United States

Salary: $200,000–$280,000 USD base salary per year

Company

xAI develops AI systems designed to understand the universe and support humanity’s pursuit of knowledge.

What you will do

• Lead growth marketing and ads insights, measurement, and analytics teams.
• Develop strategies to increase advertiser acquisition, retention, expansion, and revenue.
• Build measurement frameworks, dashboards, and analyses for campaigns and advertisers.
• Translate advertising performance data into recommendations that improve campaign ROI and sales outcomes.
• Build sales enablement programs, including playbooks, training, competitive intelligence, case studies, and commercial tools.
• Partner with Product and Engineering on advertising roadmaps, packaging, positioning, KPIs, and measurement requirements.

Requirements

• 10+ years of experience in growth marketing, digital advertising, measurement and analytics, or sales enablement, including significant advertising or social media platform experience.
• Leadership experience managing marketing and/or analytics teams in a high-growth environment.
• Deep expertise in advertising measurement, attribution, experimentation, and performance analytics.
• Experience at a major advertising platform, social media company, or ad-tech organization.
• Strong data fluency, experience with large-scale datasets and BI tools, and knowledge of statistical concepts.
• Bachelor’s degree required; an advanced degree is preferred.

Nice to have

• Director-level experience supporting a significant advertising revenue business.
• Experience with privacy-centric measurement, multi-touch attribution, media mix modeling, or advanced experimentation platforms.
• Experience in New York or another major advertising hub with agency and brand relationships.

Culture & Benefits

• Hands-on work in a small, highly motivated organization focused on engineering excellence.
• Flat organizational structure with direct contribution expected from all employees.
• Equity and comprehensive medical, vision, and dental coverage.
• 401(k) retirement plan, short- and long-term disability insurance, life insurance, discounts, and other benefits.