Sr. Manager, Martech Enablement (Martech)

Location: New York, New York, USA (Corporate Headquarters)

Base pay: $130,000–$160,000 per year

Company

Global house of brands including Coach and Kate Spade New York, focused on fashion retail, innovation, and inclusive growth.

What you will do

• Serve as the primary Martech partner for Coach and Kate Spade marketing teams across North America and Europe.
• Align Cordial platform capabilities with lifecycle marketing objectives and customer engagement goals.
• Identify and scale new use cases, activation approaches, and best practices across brands and regions.
• Develop enablement frameworks, playbooks, training materials, operating procedures, and activation standards.
• Translate business needs into use cases, requirements, and prioritized platform enhancements with Martech Infrastructure.
• Represent lifecycle marketing priorities in technology planning and roadmap discussions while monitoring adoption and stakeholder feedback.

Requirements

• 7+ years of experience in lifecycle marketing, CRM, marketing technology, or customer engagement platforms.
• Hands-on experience with enterprise marketing platforms such as Cordial, Braze, or similar solutions.
• Strong knowledge of lifecycle marketing, customer journeys, segmentation, personalization, and campaign activation.
• Experience supporting stakeholders through consultative enablement or platform adoption programs.
• Ability to influence and align brand marketing, product, and technical teams without direct authority.
• Strong communication and stakeholder management skills, including the ability to bridge technical and non-technical audiences.

Nice to have

• Experience supporting multiple brands or regions within a shared Martech ecosystem.
• Experience with platform migration, transformation, operating model change, or change management initiatives.
• Familiarity with customer data platforms, audience segmentation, and lifecycle marketing measurement.
• Experience standardizing processes and scaling marketing best practices across teams and markets.

Culture & Benefits

• Inclusive environment that values individuality, creativity, collaboration, and professional development.
• Medical, dental, and vision insurance.
• 401(k), paid parental leave, commuter benefits, disability insurance, and tuition assistance.
• Equal opportunity employer with reasonable accommodation available for disabilities and religious beliefs.