10 дней назад
Product Engagement Manager (Braze)
150 000 - 195 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Engagement Manager (Braze): Building and optimizing lifecycle journeys, engagement triggers, and messaging experiences across email, SMS/RCS, transactional messaging, and in-product channels with an accent on personalization, targeting, sequencing, and conversion. Focus on analyzing complex customer journeys, testing hypotheses, and partnering with Product and Engineering to solve problems that messaging alone cannot address.
Location: Remote within the US, or Austin, Texas; New York, New York; San Francisco, California
Salary: $150,000–$195,000 USD per year
Company
builds product experiences that help members, employers, and brokers engage with its services.
What you will do
- Identify where members, employers, and brokers get stuck and analyze the causes.
- Build and test engagement and conversion improvements across email, SMS/RCS, transactional messaging, and in-product experiences.
- Own targeting, triggers, sequencing, frequency, and personalization logic.
- Develop new engagement capabilities, including two-way messaging, RCS, personalization, and language preferences.
- Partner with Product, Engineering, and Data on solutions that require product changes beyond messaging.
- Measure outcomes, learn from experiments, and prioritize future improvements.
Requirements
- 5+ years of experience in growth, product engagement, lifecycle/CRM, or a similar role.
- Demonstrated ownership of engagement or conversion metrics and shipped improvements that moved them.
- Hands-on experience with Braze or a similar platform, including building and testing customer journeys.
- Ability to use data to identify problems, form hypotheses, and measure results.
- Product-building mindset and judgment about when messaging or product changes are needed.
Nice to have
- Experience across multiple engagement surfaces beyond email.
- SQL or analytics-tool experience.
- Experience with complex customer journeys or products serving multiple audiences.
- Experience in healthcare, benefits, fintech, or another regulated industry.
- Experience using AI in daily work.
Culture & Benefits
- Ownership and trust in decision-making.
- Fast-paced, continuous learning and improvement.
- Collaborative problem-solving across teams and titles.
- Focus on building the right solution rather than following a perfect process.
Hiring process
- Initial recruiter conversation.
- Hiring manager conversation with a product review discussion.
- Conversations with product, engineering, and cross-functional teammates, followed by a final executive leadership conversation.
- Most candidates complete the process within three weeks.
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