Manager, Marketing Strategy Advisory (MarTech)

Location: London, United Kingdom; at least 3 days per week in the office are required. Willingness to travel and work onsite with clients and local teams when necessary is expected.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and government entities.

What you will do

• Act as a regional MarTech subject matter expert for marketing automation, data-driven engagement, AI-enabled marketing, and VM360 capabilities.
• Translate local market needs, client ambitions, and technical requirements into structured use cases, solution designs, and implementation recommendations.
• Support client discovery and solutioning conversations, explaining complex MarTech capabilities and assessing readiness across data, integrations, consent, content, journeys, measurement, governance, and delivery.
• Shape customer lifecycle use cases covering onboarding, activation, usage stimulation, retention, personalisation, AI-assisted optimisation, and always-on engagement.
• Partner with Product, Technology, Data, Legal, Privacy, Sales, Analytics, and local marketing teams to deliver commercially attractive, technically feasible, compliant, and scalable solutions.
• Build discovery tools, requirements templates, training materials, governance approaches, and sales enablement resources while sharing best practices across European and global teams.

Requirements

• Experience with marketing technology platforms, marketing automation tools, CRM or customer engagement systems, and customer data-driven marketing solutions.
• Strong understanding of segmentation, consent, content, customer journeys, triggers, integrations, reporting, and measurement in automated marketing programmes.
• Ability to translate business objectives into MarTech use cases, solution designs, implementation considerations, and pragmatic recommendations.
• Strong presentation and communication skills, including the ability to explain technical concepts in simple, commercially relevant language.
• Understanding of customer lifecycle marketing, activation, usage, retention, personalisation, and campaign measurement.
• Working knowledge of data quality, privacy, compliance, governance, requirements management, and cross-functional collaboration in a matrixed environment.

Culture & Benefits

• Opportunity to create impact at scale in global payments technology.
• Collaboration with European and global Marketing Services communities.
• Work across marketing, sales, product, technology, data, legal, privacy, and analytics functions.
• Exposure to emerging MarTech and AI developments and their practical application to client solutions.