VP Global Marketing (AI)

Location: Hybrid in Boston, United States, with two days per week in the Boston office

Company

hirify.global provides SaaS solutions and consultancy services for pharmaceutical companies, CROs, government agencies, and academic institutions, supporting drug discovery and life sciences research.

What you will do

• Lead the global marketing function across product strategy, demand generation, customer marketing, creative, and operations.
• Develop product narratives, use cases, stakeholder personas, market segmentation, pricing frameworks, and platform positioning.
• Drive predictable MQL-to-SQL conversion, global lead generation, pipeline impact, and bookings in partnership with Sales.
• Build customer advocacy, lifecycle engagement, case studies, testimonials, and programs supporting renewals, upsells, and retention.
• Mature the existing AI marketing operating model and scale engagement across digital and event channels.
• Manage the global marketing team, budgets, agencies, technology stack, and strategic collaboration with the Chief Commercial Officer and executive team.

Requirements

• Proven experience developing product narratives, positioning strategies, pricing frameworks, and portfolio commercialization decisions.
• Experience delivering AI-enabled marketing strategies and maturing an existing AI model for measurable business outcomes.
• Several years of B2B experience in pharma, biotech, clinical software, or preclinical discovery, with knowledge of scientific workflows and drug development lifecycles.
• Experience leading a global marketing organization at head-of-function level with direct reporting to a CEO or Chief Commercial Officer.
• Strong commercial understanding of marketing automation, CRM, digital attribution, SaaS unit economics, and pricing strategy.

Culture & Benefits

• High-performance, solutions-focused environment with flexibility and individual ownership.
• Personal and technical development opportunities.
• Remote/home-working support with a one-off allowance, alongside the hybrid office arrangement.
• Medical, dental, vision, life, short-term and long-term disability insurance.
• 401(k) matching plan, flexible spending account, health savings account, and 15 days of vacation plus public holidays.