9 дней назад
Marketing Analytics Manager
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Analytics Manager (Marketing Analytics/Power BI): Designing marketing dashboards, reporting, and analysis that support evidence-based commercial decisions with an accent on campaign tracking, customer segmentation, and performance measurement. Focus on integrating data, supporting A/B testing, and turning complex marketing patterns into actionable recommendations for stakeholders.
Location: Hybrid role in the United Kingdom; candidates must live within commuting distance of the offices and work in person at Milton Park, Oxfordshire, at least three days per week. The Milton Park office is expected to relocate to Oxford city centre in late 2027 or early 2028.
Company
Informa and Taylor & Francis operate in academic publishing, business intelligence, knowledge, and events, producing books, journals, and other trusted content.
What you will do
- Design and optimise marketing dashboards and reporting to support evidence-based decisions.
- Create recurring reports, presentations, insights, and recommendations for stakeholders.
- Analyse campaigns, channels, customer behaviour, segmentation, benchmarks, and goals.
- Support A/B testing initiatives to improve conversion rates and customer engagement.
- Source and integrate data while collaborating with Technology and analytics teams to maintain reporting quality.
- Develop internal training for campaign analysis and reporting.
Requirements
- Strong numerical and analytical skills with advanced Excel knowledge.
- Experience with data manipulation, visualisation, reporting, and preferably Power BI.
- Advanced Google Analytics knowledge and experience with SQL.
- Experience working with marketing, customer, and sales data, including A/B testing and statistical modelling.
- Strong commercial awareness, problem-solving, strategic thinking, communication, and presentation skills.
- Ability to work in person at the Milton Park office at least three days per week and live within commuting distance.
Nice to have
- Experience with Alteryx, Python, R, BigQuery, Marketing Cloud, Sprinklr, Contentsquare, or Google Tag Manager.
Culture & Benefits
- Balanced working model with flexibility to work from home or remotely when not working in person.
- 25 days of annual leave, a birthday day off, and three additional discretionary days off during the holiday season.
- Four paid volunteering days per year.
- Private medical insurance, employee assistance support, life assurance, and optical and medical care.
- Pension scheme and Share Match plan.
- Focus on inclusion, professional development, wellbeing, and work-life balance.
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