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Senior Data Analyst (Marketing Analytics)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Data Analyst (Marketing Analytics): Delivering commercial insights and optimizing the commercial ecosystem with an accent on marketing and sales performance dashboards. Focus on designing scalable data models in BigQuery, analyzing customer journeys, and translating complex data into actionable recommendations for stakeholders.
Company
Global agency specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
What you will do
- Design, build, and maintain marketing and sales performance dashboards using Google BigQuery and Looker Studio.
- Define underlying data models and transform source files to ensure consistent and scalable KPI delivery.
- Quantify the impact of retailer investments, campaign uplift, and market share performance.
- Conduct analysis of customer journeys, user behavior, and conversion pathways.
- Benchmark competitor digital experiences to identify gaps and opportunities for growth.
- Collaborate with CX, marketing, and e-commerce teams to embed data insights into planning and operational processes.
Requirements
- Proven experience as a data or insight analyst within digital, e-commerce, retail, or agency environments.
- Strong proficiency in Google BigQuery and advanced SQL, including data modeling and reporting layer design.
- Hands-on experience building scalable dashboards in Looker Studio.
- Experience combining sell-out sales, market share, and campaign activity datasets for commercial insight.
- Proficiency with analytics platforms such as Google Analytics GA4, Adobe Analytics, or similar.
- Must be based in or able to work onsite in London/Weybridge, UK.
Nice to have
- Proficiency in Python (pandas) for data transformation and automation.
- Experience with Google Cloud Platform (GCP) for automating data workflows.
- Familiarity with GfK or other syndicated market data sources.
- Experience with BI tools such as Tableau or Power BI.
Culture & Benefits
- Part of The Brandtech Group, utilizing cutting-edge AI technology to revolutionize marketing.
- Inclusive and anti-racist working environment focused on equal opportunity.
- Commitment to environmental sustainability with science-based emissions targets.
- Company culture driven by ambition, imagination, and a results-focused mindset.
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