Analytics Manager (Marketing Analytics)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. Applicants must have the right to work in the UK.

Company

hirify.global is an AI-driven media operating unit that combines media, data, partnerships, and the WPP Open platform to deliver personalized marketing solutions and measurable business growth.

What you will do

• Lead the day-to-day measurement, analysis, and reporting of brand campaigns with support from a team of analysts.
• Define KPIs and measurement frameworks with clients and internal teams, and lead end-to-end campaign insight delivery.
• Build relationships with Client Service, Planning, and Activation teams to integrate analytics into agency operations.
• Manage, mentor, and develop analysts through regular one-to-ones, career goals, and quarterly upskilling sessions.
• Use MFG App, BigQuery, WPP Open, and AI tools such as Gemini in Workspace to improve data processing and analysis.
• Manage resources and third-party partners to support on-time project delivery and strong client satisfaction.

Requirements

• Experience in marketing analytics, data insights, or a related role; agency or consultancy experience is preferred.
• Strong SQL skills, including complex queries, BigQuery table management, and data modeling.
• Confidence using data visualization and presentation tools such as Looker Studio, Google Slides, and Google Sheets.
• Experience or strong aptitude in managing, mentoring, and setting goals for junior analysts.
• Excellent communication and stakeholder management skills, including presenting to senior clients.
• Degree in a quantitative field or equivalent practical experience.

Nice to have

• Experience designing and using brand measurement solutions or brand effectiveness studies.

Culture & Benefits

• Inclusive, open environment built on trust, respect, collaboration, and professional growth.
• Access to global hirify.global and WPP networks, learning opportunities, and employee resource groups.
• Frequent in-office events focused on team achievements, thought leadership, and milestones.
• Benefits include medical, retirement, vision, and dental insurance, paid time off, partner discounts, and mental health awareness days.