Data Analyst (iGaming)

TL;DR

Data Analyst (iGaming): Defining KPIs and analytical frameworks for an iGaming CRM platform with an accent on player engagement, retention, and lifetime value. Focus on building scalable insight frameworks, designing A/B tests, and translating raw behavioural data into actionable growth strategies for operators.

Location: Hybrid (London)

Company

hirify.global is a leading B2B SaaS provider delivering iGaming software, content, and services to 300 customers worldwide.

What you will do

• Define KPIs, metrics, and analytical frameworks that underpin the CRM platform’s reporting and intelligence capabilities.
• Collaborate with Product and Engineering to optimize data capture, structure, and visibility for end users.
• Build and maintain dashboards, reports, and self-serve analytical tools for operators.
• Analyze campaign performance across the full lifecycle, including targeting, engagement, conversion, and retention.
• Develop scalable insight frameworks, segmentation logic, and predictive indicators for churn and player value.
• Act as the analytical authority in cross-functional discussions and present findings to technical and non-technical stakeholders.

Requirements

• 5+ years of experience in a Data Analyst or similar role.
• Hands-on iGaming CRM experience is essential (experience within an iGaming operator or platform).
• Deep understanding of CRM operations, campaign logic, lifecycle marketing, and retention mechanics.
• Strong SQL proficiency for building complex queries, data models, and analytical datasets.
• Experience with BI tools such as Looker, Tableau, Metabase, or similar.
• Proven ability to work with large-scale behavioural or transactional datasets.

Nice to have

• Familiarity with A/B testing methodologies and experiment design.
• Exposure to predictive modelling or applied ML use cases (churn, LTV, propensity).
• Experience with event-driven or streaming data environments.
• Proficiency in Python or R for analytical scripting and automation.

Culture & Benefits

• Annual leave starting at 25 days, increasing up to 35 days by the fifth year.
• Hybrid work schedule available after three months, with up to 50 WFH days per year.
• Monthly meal and gym allowances.
• Access to Udemy for Business, LinkedIn Learning, and a budget for external training.
• Two "Free Fridays" each year (limited to one per quarter).
• Comprehensive parental support, including up to 52 weeks of maternity leave and flexible paternity options.