Data Analyst (iGaming CRM)

Location: London, United Kingdom; hybrid work schedule available after the first three months, with up to 50 work-from-home days per year

Company

hirify.global is a B2B SaaS provider delivering iGaming software, content, platforms, payments, sports betting, casino, and affiliate management solutions.

What you will do

• Define KPIs, metrics, and analytical frameworks for the CRM platform’s reporting and intelligence capabilities.
• Work with Product and Engineering to shape data capture, structure, and presentation to end users.
• Build dashboards, reports, self-serve analytical tools, benchmarks, cohort analyses, and segment performance models.
• Partner with operators to analyze retention, engagement, player behavior, campaign effectiveness, and growth opportunities.
• Define segmentation logic, player scoring models, lifecycle stages, and A/B testing standards.
• Develop predictive indicators for churn, reactivation potential, and player value, and present recommendations to technical and non-technical stakeholders.

Requirements

• 5+ years of experience in Data Analysis or a similar role.
• Hands-on iGaming CRM experience within an operator or platform environment, including knowledge of player behavior, bonus mechanics, and retention marketing.
• Strong understanding of CRM operations, campaign logic, segmentation, lifecycle marketing, and retention mechanics.
• Strong SQL skills, including complex queries, data models, and analytical datasets.
• Experience with large-scale behavioral or transactional datasets and defining measurement frameworks.
• Experience building dashboards and self-serve reporting tools, plus strong written and verbal communication skills.

Nice to have

• Knowledge of A/B testing methodologies and experiment design.
• Exposure to predictive modeling or applied ML use cases such as churn, LTV, and propensity.
• Experience with event-driven or streaming data environments.
• Python or R for analytical scripting and automation.

Culture & Benefits

• Hybrid work arrangement with up to 50 work-from-home days per year after the initial three months.
• 25 days of annual leave initially, increasing by two days per year up to 35 days by the fifth year.
• Private medical insurance, monthly meal allowance, gym allowance, and learning resources including Udemy for Business and LinkedIn Learning.
• Two Free Fridays per year and three sick-leave days annually without a doctor’s note.
• Paid parental leave, including 52 weeks of maternity leave with 21 weeks fully paid and four weeks of paternity leave.