Senior Lifecycle Marketing Manager (AI)

Location: Hybrid at hirify.global's Seattle HQ; applicants must be authorized to work for any employer in the United States.

Annual base salary: $130,000–$160,000, plus equity and benefits.

Company

hirify.global builds AI-powered systems that connect with meetings, messaging, and email platforms to improve collaboration and daily workflows.

What you will do

• Implement and operationalize the lifecycle marketing platform, migrating priority journeys from the legacy platform.
• Define event, profile, account, plan, and usage data requirements with Engineering and Data for segmentation, personalization, identity resolution, and measurement.
• Build onboarding, activation, engagement, feature discovery, monetization, renewal, and expansion programs across email and in-product channels.
• Develop behavioral journeys that drive repeat meetings, adoption of high-value capabilities, and conversion from free to paid plans.
• Maintain an experimentation roadmap covering content, timing, triggers, channels, frequency, and offers.
• Own QA, deliverability, consent, privacy, preference management, feedback programs, and customer trust across lifecycle communications.

Requirements

• 6+ years of experience in lifecycle, CRM, retention, or growth marketing for high-volume SaaS, PLG, consumer, or prosumer products.
• Hands-on experience with SendGrid, Customer.io, Iterable, Braze, HubSpot, Klaviyo, or comparable platforms, including infrastructure implementation or substantial rebuilding.
• Demonstrated improvements in activation, retention, conversion, renewal, or expansion.
• Strong knowledge of behavioral segmentation, triggered messaging, experimentation, cohort analysis, deliverability, consent, localization, and campaign QA.
• Ability to define events, requirements, and measurement with engineering and data teams, and coordinate email with in-product surfaces.
• Must be authorized to work for any employer in the United States; visa sponsorship or transfer is not available.

Nice to have

• Experience connecting self-serve usage to workspace or enterprise adoption.
• Experience working with customer success, sales, and revenue operations on product-qualified accounts.

Culture & Benefits

• Work on AI-powered collaboration products used across meetings, messaging, and email.
• Collaborative environment with a diverse and talented team.
• Equity participation.
• Low-deductible health plans.
• Flexible time away and family leave programs.