4 дня назад
Customer Marketing Manager (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Customer Marketing Manager (AI) (B2B healthcare marketing): Designing and leading end-to-end customer marketing campaigns that expand adoption of telehealth programs with an accent on lifecycle marketing, customer education, and data-driven growth. Focus on identifying cross-sell and upsell opportunities, launching product-led campaigns, and reporting campaign impact to cross-functional and executive stakeholders.
Location: United States — Remote
Company
provides telehealth support solutions that help healthcare companies deliver virtual care to patients across all 50 states.
What you will do
- Partner with Customer Success on strategic account planning and identify expansion opportunities.
- Build customer campaigns that promote best practices and new programs.
- Develop educational content with the Content team to help clients expand their offerings.
- Execute integrated campaigns across email, events, content, and lifecycle channels.
- Run product-led growth campaigns that increase awareness and adoption of new products.
- Analyze customer and usage data, prioritize cross-sell and upsell opportunities, and report results to stakeholders and executives.
Requirements
- 3–5 years of professional experience, including 3+ years in customer or lifecycle marketing at a B2B company.
- Experience working with Customer Success or Account Management on account planning and campaign-based marketing.
- Strong command of lifecycle marketing across email, events, content, and other channels.
- Experience using data to identify cross-sell and upsell opportunities.
- Ability to use AI for data analysis, ideation, first-pass copywriting, and improving future campaigns.
- Builder mindset with ownership, speed, curiosity, and attention to detail.
Nice to have
- HubSpot experience.
- Experience in healthcare or health tech.
Culture & Benefits
- Remote work within the United States.
- Flat organizational structure with autonomy to bring ideas forward and execute them.
- Culture centered on autonomy, competence, and belonging.
- Opportunity to lead the customer marketing function from ideation through execution and reporting.
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