Lifecycle Marketing Specialist (CRM)

Location: São Paulo, Brazil — hybrid. Flexible remote options may be discussed for this specific role; schedules align with team time zones and needs.

Company

hirify.global provides a workplace wellness platform covering fitness, mindfulness, therapy, nutrition, sleep, and corporate mental health through its Wellz product.

What you will do

• Design and manage lifecycle marketing programs across acquisition, activation, engagement, retention, reactivation, and recovery.
• Plan and deploy Email, Push, and WhatsApp campaigns in CleverTap, including segmentation, personalization, automation, experimentation, and KPI management.
• Own User Growth projects end to end, including planning, asset development, stakeholder alignment, QA, deployment, and performance analysis.
• Develop CRM copy and visual assets, using AI and collaborating with designers on complex creative work.
• Monitor campaign and channel performance, identify growth opportunities, and make data-driven decisions.
• Maintain CRM governance in CleverTap, covering taxonomy, UTM structures, tracking, integrations, deliverability, and platform operations.

Requirements

• Proven experience designing and owning lifecycle, CRM, or growth marketing programs.
• Hands-on CleverTap experience and experience with the WhatsApp Business Platform via Meta within CleverTap are mandatory.
• Strong analytical, project management, stakeholder management, communication, and quality-assurance skills.
• Fluent English and professional Portuguese communication are required.
• Proficiency in Google Sheets and Google Slides; experience with Figma and foundational HTML.
• Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.

Nice to have

• Experience with Braze.
• Experience creating CRM visual assets and using AI or creative tools.

Culture & Benefits

• Hybrid and remote flexibility with schedules adapted to time zones, team needs, and personal routines.
• Flexible benefits, home-office reimbursement, and wellness membership with access to fitness and wellbeing resources.
• Health, dental, and life insurance, paid parental leave, and paid time off.
• Wellz emotional wellbeing support, including therapy sessions and on-demand content.
• Learning platforms, development roadmaps, continuous feedback, and an inclusive collaborative culture.