Senior Marketing Manager, Secondary Markets (Fintech)

Location: London, United Kingdom

Company

hirify.global operates businesses across financial markets, including Secondary Markets.

What you will do

• Develop audience-led marketing strategies aligned with Secondary Markets' commercial priorities.
• Translate business objectives, challenges, and opportunities into clear marketing plans and recommendations.
• Lead integrated programmes across content, events, communications, digital activity, and sales enablement.
• Define success measures, monitor performance, and optimise activity using data, insight, and feedback.
• Build relationships with business, sales, product, communications, and other internal stakeholders.
• Improve marketing frameworks, tools, processes, and evidence-based best practices.

Requirements

• Significant experience in B2B, product, or strategic marketing, ideally in financial services, capital markets, fintech, or a related sector.
• Experience developing marketing strategies and integrated programmes linked to commercial objectives.
• Strong stakeholder management, influencing, communication, analytical, and performance measurement skills.
• Ability to translate complex business challenges into audience-led marketing plans.
• Ability to manage multiple priorities in a fast-paced, matrix environment.
• Commercial mindset focused on measurable business outcomes and impact.

Nice to have

• Experience supporting complex B2B products or services.
• Experience using AI agents to improve marketing effectiveness.
• Experience with CRM, marketing automation, and reporting platforms.
• Knowledge of audience segmentation, customer journey planning, and behaviour change principles.

Culture & Benefits

• Collaborative, commercially focused marketing environment.
• Cross-functional work with business, sales, product, and communications stakeholders.
• Focus on audience-led planning, evidence-based decision-making, and continuous improvement.