Marketing Sciences Vice President (Marketing Analytics)

Location: New York City, hybrid

Salary: $228,000–$304,000 USD annually, plus potential bonuses, stock participation, and benefits.

Company

hirify.global Group is a mobile gaming company operating sportsbook, casino, horse racing, daily fantasy sports, television, and streaming products in the United States, Canada, and other international markets.

What you will do

• Define the measurement strategy and roadmap for media investments, sponsorships, and strategic partnerships.
• Develop frameworks to evaluate ROI, incrementality, brand impact, and commercial outcomes across the media ecosystem.
• Analyze league, team, talent, sponsorship, and media partnerships to support valuations and commercial negotiations.
• Lead marketing mix modeling, attribution, experimentation, and incrementality testing across media investments.
• Build dashboards, reporting frameworks, self-service analytics tools, and integrated data sources.
• Translate complex analytics into recommendations for senior leadership and build a high-performing analytics team.

Requirements

• 12+ years of experience in marketing analytics, marketing science, or media measurement.
• Deep expertise in marketing mix modeling, attribution, incrementality testing, experimental design, causal inference, and sponsorship performance analysis.
• Strong understanding of digital media, sports media, sponsorships, and brand partnerships.
• Experience with AI, machine learning, advanced analytics, and tools such as SQL, Python, or R.
• Experience building dashboards with Tableau, Looker, Power BI, or similar platforms.
• Bachelor’s degree in statistics, economics, mathematics, computer science, data science, or a related quantitative field; advanced degree preferred.

Nice to have

• Experience in media agencies, marketing consultancies, or advanced analytics organizations.
• Knowledge of sports media, sponsorship ecosystems, or regulated industries.

Culture & Benefits

• Health, vision, and dental insurance, including fertility, family planning, mental health, and fitness programs.
• Paid time off, sick leave, and 14 paid company holidays.
• 401(k) plan with up to a 5% company match.
• Annual bonus and long-term incentive opportunities, including potential cash bonuses and stock participation.
• Commuter benefits, pet insurance, disability insurance, and life insurance.