Analytics Lead (Marketing)

TL;DR

Analytics Lead (Marketing): Leading the design and operationalization of measurement frameworks and ROI models for social-first brand growth with an accent on data-driven strategic insights and executive storytelling. Focus on architecting scalable data pipelines, quantifying incremental revenue, and mentoring a high-performing analytics team.

Location: Canada

Salary: $110,000 - $140,000

Company

hirify.global specializes in building social-first ecosystems for brands to connect with the modern consumer journey through integrated strategy, talent, media, and technology.

What you will do

• Develop scalable, best-in-class measurement frameworks to power social-first and commerce-driven growth.
• Advise executive leadership on marketing, retail, and digital investment decisions using data-driven insights.
• Own the end-to-end measurement strategy across paid media, influencer, social, and retail media.
• Build predictive models to forecast and quantify incremental revenue and retail lift across eCommerce and brick-and-mortar partners.
• Design and operationalize advanced ROI frameworks, including brand lift, incrementality testing, and marketing mix modeling.
• Lead, mentor, and scale a high-performing analytics team while overseeing the development of scalable data infrastructure.

Requirements

• 7–10+ years of progressive experience in research, analytics, and measurement.
• Bachelor’s or Master’s degree in Statistics, Data Science, Business Analytics, or a related discipline.
• Deep technical proficiency in Python and SQL for analysis and data modeling.
• Experience with Google Cloud Platform, BigQuery, Snowflake, and BI tools like Sigma.
• Advanced expertise in primary and secondary research, including regression analysis and Market Mix Modeling.
• Strong executive-level communication skills to translate complex findings into actionable recommendations.

Culture & Benefits

• Comprehensive benefits and total rewards package.
• Structured, performance-led, and market-aligned compensation model.
• Fluid, creative, and growth-oriented work environment.
• Regular formal performance reviews and check-ins to ensure alignment and progression.
• Commitment to diversity, equity, and inclusion with available accommodations.