Director of Marketing, Demand Generation & Content (Medical Device Software)

Location: Fully remote; travel expected for conferences and the annual company retreat

Salary: $200,000–$250,000 per year, plus an annual bonus opportunity of up to 25% of base salary

Company

hirify.global is a medical device software and regulatory consulting firm helping companies develop and obtain FDA clearance for software, AI/ML, cybersecurity, and connected-device products.

What you will do

• Generate qualified sales leads and manage marketing activities within the approved budget.
• Create and publish LinkedIn posts, newsletter emails, website copy, conference materials, and other content.
• Translate technical expertise from partners and senior consultants into clear marketing content.
• Own the webinar program end to end and launch a podcast for prospective clients.
• Manage Google Ads, LinkedIn advertising, website improvements, designers, developers, and subcontractors.
• Organize and market conference participation while collaborating with Sales on target accounts, customer pain points, and content needs.

Requirements

• At least 8 years of marketing experience and a track record of producing at least $5M per year in qualified leads.
• Experience managing lead-generation or demand-generation programs.
• Experience with LinkedIn content, email newsletters, conferences, digital advertising, or similar channels.
• Strong writing skills, clear communication of technical concepts, visual design sense, and strong project management skills.
• Ability to use AI tools effectively while managing AI-generated low-quality content.
• Experience planning, managing, and hosting thought-leadership programs, expert panels, webinars, or recurring events.

Nice to have

• Experience with a B2B professional services or expert-led services business.
• Experience with medical device software, FDA regulations, cybersecurity, AI/ML, or related topics.
• A degree in regulatory science or a similar background.

Culture & Benefits

• Fully remote work with conference and annual retreat travel.
• Health insurance with modest reimbursement.
• Safe Harbor 401(k) plan with a 3% employer contribution.
• Annual bonus opportunity of up to 25% of base salary tied to lead-generation and business-development goals.
• Combination of hands-on execution and management of subcontractors and agencies.

Hiring process

• Submit a resume, LinkedIn profile, and cover letter through the application process.
• Selected candidates may receive additional questions, followed by a one-hour technical interview with an engineer.
• The process may include a take-home exercise and a final interview.