Associate Director, Consumer Marketing (Ophthalmology)

Location: Hybrid role based in Sleepy Hollow, New York, with office attendance 4 days per week and approximately 10% travel.

Salary: $157,200–$256,600 annually

Company

hirify.global is a biotechnology company that invents, develops, and commercializes medicines for serious diseases, including ophthalmic conditions.

What you will do

• Implement U.S. consumer marketing strategies, communications plans, and tactical initiatives for the Ophthalmology franchise.
• Lead omnichannel campaigns across television, print, direct mail, digital, social media, patient education, and engagement channels.
• Optimize performance media, customer journeys, segmentation, CRM programs, digital experiences, and first-party data initiatives.
• Develop strategic content in long-form, short-form, video, social, email, and SEO-oriented formats.
• Manage agency collaboration, patient ambassadors and testimonials, promotional materials, budgets, inventory, KPIs, and performance monitoring.
• Coordinate medical, legal, and regulatory reviews to ensure accurate and compliant final deliverables.

Requirements

• Bachelor’s degree required; MBA is a plus.
• 10+ years of progressive marketing experience, including at least 5 years in consumer pharmaceutical marketing.
• Demonstrated omnichannel digital marketing experience.
• Consumer marketing experience in the pharmaceutical or biotechnology sector.
• Experience marketing biologics is preferred; prior U.S. product launch experience is a plus.
• Ability to work from the Sleepy Hollow, New York office 4 days per week.

Culture & Benefits

• Inclusive workplace and equal employment opportunity environment.
• Competitive total rewards package that may include annual bonuses, equity awards, retirement benefits, health and wellness programs, insurance, paid time off, and family support benefits.
• Background checks may be conducted to verify identity, right to work, and educational qualifications.