6 дней назад
Media Senior Marketing Manager (Rare Disease)
143 590 - 194 268$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Media Senior Marketing Manager (Rare Disease): Leading multi-channel media planning, partnerships, measurement, and optimization for consumer and healthcare-professional marketing across rare disease brands with an accent on DTC and HCP audiences, media effectiveness, and agency leadership. Focus on developing integrated media strategies, optimizing performance through analytics and test-and-learn initiatives, and coordinating complex plans across brands, agencies, and media channels.
Location: US - Illinois - Chicago
Salary: $143,589.65–$194,268.35 annual base salary
Company
is a biotechnology company developing, manufacturing, and delivering medicines for serious illnesses across oncology, inflammation, general medicine, and rare disease.
What you will do
- Lead planning and implementation of multi-channel media strategies and partnerships for rare disease brands.
- Develop brand media briefs and annual or in-year media plans with brand teams and agencies.
- Manage budgets, delivery, performance metrics, reporting, and media effectiveness across the portfolio.
- Optimize DTC and HCP-targeted media using audience insights, measurement data, and test-and-learn initiatives.
- Lead media agencies, onboard media partners, and improve operating processes, financial reporting, and best practices.
- Partner with cross-functional teams, advocacy groups, scientific communications, and the GCC Media Team.
Requirements
- Doctorate degree plus 2 years of relevant experience, or master’s degree plus 4 years, bachelor’s degree plus 6 years, associate’s degree plus 10 years, or high school diploma/GED plus 12 years of client-side or agency media experience.
- Deep experience in HCP and DTC marketing/media, including multi-channel and omnichannel planning, targeting, measurement, and optimization.
- Experience with traditional and digital media, including TV, display, programmatic, SEM, SEO, EHR, and custom HCP programs.
- Strong analytical, communication, project management, cross-functional leadership, and agency management skills.
- Experience working across multiple agencies, media channels, brands, indications, and target audiences.
Nice to have
- Experience in rare disease, pharmaceutical marketing, or other therapeutic areas with small patient or customer audiences.
- Experience managing third-party agreements, NPP activation, data leads, and alert-targeted HCP programs.
Culture & Benefits
- Collaborative, innovative, and science-based work environment.
- Health, dental, vision, life, disability, and flexible spending benefits.
- Retirement and savings plan with company contributions.
- Annual discretionary bonus program and stock-based long-term incentives.
- Paid time off and career development opportunities.
- Flexible work models, including remote and hybrid arrangements, where possible.
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