Senior Marketing Specialist (Molecular Diagnostics)

Location: Remote or based in the Menlo Park, California or Union City, California offices

Base pay: $85,748–$107,185 per year. Total compensation: $132,903 per year.

Company

A molecular diagnostics company developing cell-free DNA technologies and diagnostic tests for prenatal screening and cancer care.

What you will do

• Execute lifecycle and integrated campaigns across email, webinars, SMS, direct mail, digital advertising, web, social, and sales channels.
• Build, test, and deploy campaigns and automations, coordinating audiences, segmentation, personalization, tracking, and quality assurance.
• Manage customer-facing collateral, including production, printing, inventory, distribution, updates, and content library organization.
• Own day-to-day social media execution, including content calendars, drafting, scheduling, publishing, and performance monitoring.
• Coordinate marketing projects, timelines, approvals, deliverables, and ownership across cross-functional stakeholders.
• Monitor campaign and channel performance, identify improvement opportunities, and document learnings from targeted programs.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5+ years of experience in marketing, marketing operations, campaign management, communications, or a related area.
• Experience executing multi-channel marketing campaigns and managing social media content for a brand or organization.
• Strong analytical, written, verbal communication, proofreading, quality-control, and project management skills.
• Experience with marketing technology, project management, and content management tools such as Salesforce, Customer.io, Sequel.io, HubSpot, Marketo, Asana, or Sprout Social.
• Ability to manage multiple deadlines, work across stakeholders, and adapt in a fast-paced environment.

Nice to have

• Experience in healthcare, diagnostics, biotech, medtech, or another regulated industry.

Culture & Benefits

• Open and transparent culture with weekly town hall meetings.
• Multiple medical benefit options, including fully paid employee premiums for select plans.
• Sixteen weeks of fully paid family bonding leave for eligible employees and supplemental fertility coverage.
• Retirement savings program with a 4% company match and increasing paid time off with tenure.
• Company bonus program, equity options, modern hardware and facilities, and daily on-site lunches.
• On-campus gym, restaurant, and free EV charging.