9 дней назад
Marketing Lifecycle & Automation Manager (Salesforce Pardot)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Lifecycle & Automation Manager (Salesforce Pardot): Building and optimizing automated B2B lifecycle programs across prospect engagement, qualification, conversion, onboarding, retention, and re-engagement with an accent on Engagement Studio, segmentation, lead scoring, and marketing-to-sales handoffs. Focus on translating business requirements into automation logic, improving funnel progression and conversion, and expanding AI-enabled personalization.
Location: Remote across all U.S. states
Company
develops tax preparation software that helps customers identify credits and deductions and maximize their tax refunds.
What you will do
- Build, test, launch, troubleshoot, and optimize automated nurture programs, Engagement Studio journeys, forms, landing pages, segmentation rules, scoring models, and triggered communications.
- Develop lifecycle journeys covering prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement.
- Own lead scoring, grading, qualification, routing, prioritization, and marketing-to-sales handoffs.
- Analyze lead progression from initial engagement through sales acceptance, opportunity creation, conversion, and retention.
- Partner with Marketing Operations, Data, Analytics, and AI teams to expand automation, personalization, integrations, and audience insights.
- Monitor program performance and connect lifecycle initiatives to pipeline, revenue, adoption, and retention outcomes.
Requirements
- 5+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, or a related field.
- 3+ years of hands-on experience building and optimizing programs in Salesforce Marketing Cloud Account Engagement (Pardot).
- Experience with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign reporting.
- Strong understanding of lead management, funnel stages, routing, qualification, and marketing-to-sales handoffs.
- Ability to translate business needs into automation logic, audience criteria, data requirements, and reporting specifications.
- Must be able to work remotely from the United States.
Nice to have
- Salesforce Account Engagement/Pardot certification.
Culture & Benefits
- Full-time employment with a supportive, open, and inclusive work environment.
- Commitment to diversity, inclusion, mutual respect, and equal employment opportunity.
- Employee contributions and information are treated confidentially.
- Disability accommodations are available during the hiring process.
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