Digital Marketing Specialist (SEO/SEM/AI)

Location: Remote in Canada; candidates must be based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, or Nova Scotia, or be willing to relocate to Canada.

Salary: CAD 57,000–74,000 per year

Company

hirify.global is a non-profit social enterprise supporting the educational, economic, and social inclusion of immigrants, refugees, and international students through credential evaluation, programs, policy work, and philanthropy.

What you will do

• Manage and optimize SEM campaigns across Google Ads and other platforms.
• Implement SEO, GEO, and AI-driven search optimization strategies for website content and landing pages.
• Monitor campaign performance, analyze data, and prepare actionable reports.
• Collaborate on digital marketing assets across websites, paid advertising, social media, and email campaigns.
• Coordinate webinars, conferences, podcast production, and post-event reporting.
• Support e-commerce transformation projects and maintain accurate Google Tag Manager tracking.

Requirements

• Bachelor’s degree in marketing, communications, advertising, business management, or a related field preferred.
• At least two years of experience as a marketing specialist or in a similar role.
• Proven SEO experience and strong knowledge of SEM, GEO, digital analytics, Google Ads, GA4, and Google Tag Manager.
• Experience interpreting customer experience information, identifying trends, and reporting opportunities for improvement.
• Strong communication, interpersonal, organizational, project management, and problem-solving skills.
• Ability to work remotely in Canada and adapt to shifting priorities in a fast-paced environment.

Culture & Benefits

• Purpose-driven work supporting global educational and professional mobility.
• Remote work options, flexible scheduling, generous time off, and wellness programs.
• Comprehensive benefits, competitive compensation, recognition, and rewards.
• Training, tuition reimbursement, professional development, and career growth opportunities.
• Inclusive and diverse workplace with employee resource groups, town halls, volunteer opportunities, and collaborative events.