Marketing Automation Manager (Marketo)

Location: Vancouver, Canada; hybrid work with three days per week in the office and two days remotely.

Company

Technology is developed to help organisations understand the underground and make better decisions in Earth sciences, infrastructure, renewable energy, and resource development.

What you will do

• Own and optimise marketing automation programmes covering email, lead nurture, and customer engagement.
• Design and implement campaigns, workflows, and integrated engagement programmes across segments, regions, and product lines.
• Manage Marketo, Marketo Measure, Salesforce, and related integrations, ensuring reliable data and campaign execution.
• Establish standards for segmentation, personalisation, messaging, campaign configuration, and email execution.
• Monitor campaign performance, maintain reporting and dashboards, and identify opportunities to improve engagement, conversion, retention, and pipeline contribution.
• Partner with Marketing, Sales, and other stakeholders to define solutions, deliver system improvements, and provide guidance on marketing automation practices.

Requirements

• At least 5 years of experience in marketing automation, including designing and deploying email nurture campaigns.
• Demonstrated experience with enterprise marketing automation platforms, including Marketo and Marketo Measure.
• Experience with Salesforce CRM and related platforms such as Splash, GoToWebinar, Sprout Social, and Segment.
• Ability to understand products, markets, customers, competitors, and customer behaviour.
• Strong communication, interpersonal, collaboration, coaching, training, and attention-to-detail skills.
• Availability to work three days per week from the Vancouver office and two days remotely.

Nice to have

• Experience with B2B SaaS and multilingual campaigns.

Culture & Benefits

• 12-month fixed-term position with flexible working.
• Competitive salary and location-specific benefits.
• Paid volunteer day, employee share purchase plan in most locations, and rewards and recognition programme.
• Continuous learning, career growth opportunities, engagement events, and wellbeing resources.
• Collaborative culture with transparent communication, connected teams, and leadership opportunities at every level.

Hiring process

• Submit a resume through the application process.