Digital Marketing Specialist (SaaS)

TL;DR

Digital Marketing Specialist (Performance Marketing): Strategizing and executing paid advertising campaigns across Facebook, Instagram, Google, and TikTok to drive lead generation and revenue growth. Focus on optimizing conversion rates, conducting A/B tests, and managing performance metrics such as CTR, CPA, and ROAS.

Location: Preferred candidate will be Texas-based, with availability for monthly to quarterly meetings in Austin

Salary: $50,000 - $60,000

Company

A leading provider of vertical software and embedded payments technology dedicated to helping small and medium-sized businesses flourish.

What you will do

• Plan, execute, and manage paid media campaigns across Facebook, Instagram, Google Ads, and TikTok.
• Develop and test ad creatives and audience targeting strategies to maximize ROI.
• Monitor daily performance to improve conversion rates and cost efficiency.
• Conduct keyword research, audience segmentation, and A/B testing to refine results.
• Track and report campaign performance using Google Analytics and data visualization tools.
• Collaborate with creative, content, and product teams to align marketing objectives.

Requirements

• 2+ years of experience in digital marketing with a focus on PPC, SEM, and social ads.
• Hands-on experience managing campaigns on Meta and Google Ads platforms.
• Proficiency in web analytics (Google Analytics) and data visualization (Google Data Studio).
• Strong understanding of performance metrics (CTR, CPA, ROAS).
• Bachelor's degree in Marketing, Business, or a related field preferred.
• Must be based in Texas for periodic meetings in Austin.

Nice to have

• Experience marketing SaaS products or B2B offerings.
• Familiarity with marketing automation tools and CRM platforms.
• Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO).
• Experience collaborating with designers and copywriters on ad creative.

Culture & Benefits

• Inclusive workplace that values diversity of thought, experience, and background.
• Opportunity to work in a forward-thinking company that values growth and excellence.
• Environment focused on empowering SMBs across numerous industries.