Digital Marketing Specialist (Paid Media)

Location: Austin, TX; preferred candidate is Texas-based and available for monthly to quarterly meetings in Austin

Salary: $50,000–$60,000 per year

Company

hirify.global provides vertical software and embedded payments technology, while SYVO delivers software and digital marketing solutions for bridal, prom, and formalwear retailers.

What you will do

• Plan, execute, and manage paid media campaigns across Facebook, Instagram, Google Ads, TikTok, and other digital channels.
• Develop and test ad creatives, audience targeting strategies, and campaign structures to improve ROI.
• Monitor campaign performance and optimize conversion rates, cost efficiency, and overall effectiveness.
• Conduct keyword research, audience segmentation, and A/B testing.
• Collaborate with creative, content, and product teams to align messaging and marketing objectives.
• Track, analyze, and report campaign performance while managing advertising budgets and brand alignment.

Requirements

• 2+ years of digital marketing experience focused on paid advertising, PPC, SEM, or social ads.
• Hands-on experience with Facebook, Instagram, Google Ads, and TikTok campaigns.
• Proficiency with Google Analytics, Google Data Studio, Meta Ads Manager, Google Ads Manager, and related reporting tools.
• Strong understanding of CTR, CPA, ROAS, conversion rates, and other performance metrics.
• Excellent organization, attention to detail, analytical thinking, and ability to manage multiple campaigns.
• A bachelor's degree in Marketing, Business, or a related field is preferred.

Nice to have

• Experience marketing SaaS products or B2B offerings.
• Familiarity with marketing automation tools and CRM platforms.
• Basic knowledge of SEO, landing page optimization, and conversion rate optimization.
• Experience collaborating with designers and copywriters on ad creative development.

Culture & Benefits

• Work in a growing technology organization focused on software, payments, and digital marketing solutions.
• Collaborative environment with rapidly changing priorities and cross-functional work.
• Inclusive workplace committed to diversity of thought, experience, and background.