Sr Performance Marketing Manager, Paid Digital (Fintech)

Location: Hybrid in San Francisco, United States; in-office Tuesdays, Wednesdays, and Thursdays. Remote placement is not considered. Local Pacific Time hours are required, with occasional travel to hirify.global offices or other locations.

Salary: $156,000–$180,000 annual base salary, plus potential equity awards and annual bonus.

Company

hirify.global provides focused financial products and a mobile-first banking experience designed to help Americans make financial progress.

What you will do

• Own Paid Search, Paid Social, and Display campaigns for Personal Loans.
• Partner with Direct Mail, Affiliates, Email, Online Banking, and Mobile Banking teams on cross-sell initiatives.
• Analyze channel trends, KPIs, customer behavior, and business results to improve acquisition efficiency.
• Lead ad creative and landing page experimentation to improve campaign effectiveness and conversion.
• Provide data-driven recommendations to senior leadership and influence Legal, Product, Operations, Finance, and external agencies.
• Use AI tools for analysis, campaign development, experimentation, and optimization while maintaining human oversight and customer data standards.

Requirements

• 6+ years of experience in growth marketing, performance marketing, digital marketing, or a related field.
• Bachelor’s degree or equivalent combination of education and experience.
• Hands-on experience managing Paid Search, Paid Social, and Display campaigns focused on customer acquisition.
• Experience with Google Ads, Google DV360, The Trade Desk, Meta, and YouTube.
• Strong analytical, communication, stakeholder management, and senior-leadership presentation skills.
• Hands-on experience using AI tools and sound judgment around accuracy, customer data, brand standards, and human oversight.

Nice to have

• Experience working with or managing a Performance Marketing Agency.
• Proficiency in SQL or similar analytical tools.

Culture & Benefits

• Hybrid work model focused on in-person collaboration.
• Medical, dental, and vision plans for employees and families.
• 401(k) match and health and wellness programs.
• Flexible time off for salaried employees.
• Up to 16 weeks of paid parental leave.
• Relocation may be offered based on the actual job level.

Hiring process

• Interviews may be recorded, transcribed, and summarized using AI tools for select roles and locations.
• Candidates can opt out of recording, transcription, and summarization before scheduled interviews.