Director of Brand Strategy (Yahoo Finance)

Location: United States of America; flexible hybrid work with occasional in-person events or team sessions.

Salary: $174,105–$378,460 per year, with potential discretionary annual bonus or commissions.

Company

hirify.global operates a global portfolio of digital products, including hirify.global Finance, a major financial news, data, tools, and advertising platform.

What you will do

• Lead, mentor, and inspire the Brand Strategy team while setting and executing its strategic vision.
• Develop innovative, client-focused advertising solutions and commercial narratives for hirify.global Finance's direct ad sales business.
• Coordinate with Sales, Account Management, Operations, Editorial, Product, Pricing, Yield Management, and Finance.
• Partner with Editorial and Product to create new offerings across personal finance, market coverage, earnings season, and live financial programming.
• Analyze marketplace trends, competitive landscapes, customer needs, and campaign performance to guide ad products and go-to-market strategies.
• Lead brainstorming sessions, client workshops, pitches, presentations, and executive-level storytelling.

Requirements

• At least 10 years of experience in sales strategy, brand strategy, account management, or related roles, including at least 6 years leading teams.
• Experience developing strategies across both B2B areas such as enterprise technology, institutional investing, and AI, and B2C areas such as personal finance, business travel, and luxury lifestyle.
• Track record of leading and motivating high-performing teams, achieving ambitious revenue targets, and building long-term strategic client relationships.
• Expertise in financial services, including brokerages, asset and wealth management, credit cards, banking, crypto, and insurance, with knowledge of related regulatory and compliance considerations.
• Deep understanding of digital advertising trends, content marketing, and platform monetization strategies.
• Strong executive presence and experience developing and presenting C-level narratives that drive decision-making.
• Ability to align strategic vision with actionable plans, use data and insights for decisions, communicate effectively, influence stakeholders, collaborate across teams, and develop innovative client-focused solutions.

Culture & Benefits

• Flexible hybrid work with most roles not requiring regular office attendance; occasional in-person events or team sessions may be required with advance notice.
• Healthcare benefits, 401(k), backup childcare, education stipends, and other benefits.
• Annual bonus or commission opportunities may be included in the compensation package.
• Inclusive workplace supported by employee resource groups and accessibility accommodations.
• Employees must follow hirify.global policies, exercise sound judgment, work safely and inclusively, and safeguard business operations and brand integrity.

Hiring process

• Current hirify.global employees should apply through the internal career site.