Director of Brand Strategy, Yahoo Sports (Digital Advertising)

Location: United States of America; flexible hybrid work with occasional in-person events or team sessions.

Salary: $163,155–$354,965 per year, plus potential discretionary annual bonus or commissions.

Company

hirify.global operates a portfolio of digital products, while hirify.global Sports provides sports news, scores, fantasy sports, streaming content, betting experiences, and advertising solutions for sports audiences.

What you will do

• Lead, mentor, and develop a high-performing Brand Strategy team and execute its strategic vision.
• Develop client-focused advertising solutions, sponsorships, branded content, pitches, and presentations for hirify.global Sports.
• Collaborate with Sales, Account Management, Operations, Editorial, Business Development, Product, Fantasy, Pricing, Yield Management, and Finance.
• Shape commercial roadmaps for in-game, in-app, fantasy, and betting-adjacent advertising experiences.
• Analyze marketplace trends, competitive landscapes, customer needs, and campaign performance to improve products and go-to-market strategies.
• Lead brainstorming sessions, client workshops, and strategic conversations with senior decision-makers.

Requirements

• At least 10 years of experience in sales strategy, brand strategy, account management, or a related field.
• At least 6 years of experience leading teams in the sports category or at a sports company or agency.
• Experience achieving revenue targets, motivating high-performing teams, and building strategic client relationships.
• Working knowledge of sports media, live events, rights, fantasy, sportsbook, DFS, and sports-related advertiser categories.
• Deep understanding of digital advertising, content marketing, monetization, analytics, and platform-specific strategies.
• Strong executive presence and experience developing and presenting C-level narratives.

Culture & Benefits

• Flexible hybrid work with limited regular office attendance for most roles.
• Healthcare benefits and a 401(k) plan.
• Backup childcare and education stipends.
• Potential annual bonus or commission opportunities.
• Inclusive workplace supported by employee resource groups and accessibility accommodations.