Associate Director, Martech Technology Strategy (Martech)

Location: Chicago, Illinois; Kansas City, Missouri; or New York, New York, United States. Hybrid role requiring at least four days per week in the office, with travel to Mazda and key partner locations as needed.

Salary: $75,000–$180,000 USD per year.

Company

hirify.global is a global creative company combining brand experience, customer experience, commerce, technology, data, and marketing services as part of WPP.

What you will do

• Support Mazda’s enterprise Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
• Translate business priorities and customer experience goals into use cases, requirements, workstream plans, roadmap inputs, and decision materials.
• Shape audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations for Adobe Experience Platform and Real-Time CDP.
• Develop enterprise taxonomy and governance standards across Claravine, Adobe platforms, Salesforce Marketing Cloud, media platforms, reporting tools, and WPP Open.
• Coordinate hirify.global, WPP, Mazda, technology, analytics, media, privacy, and external partner stakeholders through workshops, roadmap reviews, and alignment sessions.
• Connect platform activity to business outcomes and support value-realization narratives, roadmap funding discussions, and executive reviews.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
• 6+ years of experience in technology strategy, Martech strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
• Experience shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
• Ability to define segmentation logic, taxonomy standards, journey triggers, activation requirements, measurement expectations, and clear business-facing recommendations.

Nice to have

• Experience in automotive, retail, financial services, or another data-intensive industry.
• Experience with Mazda, automotive manufacturer or dealer ecosystems, Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open.
• Adobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target.
• Experience designing taxonomy councils, governance models, change management processes, platform adoption frameworks, or content supply chains.
• Advanced degree in a related field.

Culture & Benefits

• Hybrid work model with teams in the office an average of four days per week.
• Competitive benefits package through WPP.
• Environment focused on creativity, collaboration, connection, and a Human First philosophy.
• Equal opportunity workplace committed to respect and career progression.